Reimagining Content Creation for Real Business Impact

ON DEMAND

Closed captions in English will be added in early November.

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About the Session

Enterprises are beginning to redefine content creation and production with generative AI — and are seeing measurable business value. Join Xavi Cortadellas and Leon Imas from Pepsi; Grace Engels from Newell; and Ken Reisman from Adobe to hear how they are accelerating time to market, enhancing productivity, and driving revenue growth with the latest innovations. This session will equip senior leaders across marketing and creative teams with strategies to transform current ways of working across people, processes, and technology.

In this session, you’ll hear real examples of organizations driving impact by: 

  • Enhancing ideation, creation, and collaboration with cutting-edge AI capabilities integrated into existing tools and workflows 
  • Leveraging creative and generative automation to boost production of brand-specific asset variations, powering personalization, localization, commerce, and immersive customer experiences
  • Empowering marketers and other teams to easily create, remix, test, and optimize content, while staying on brand

Technical Level: General Audience

Track: Creativity and Design in Business

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