Closed captions in English can be accessed in the video player.
Real-World Insights on Scaling On-Brand Content with GenStudio
Speakers
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Group Product Marketing Manager, Adobe
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Sr. Manager, eCommerce Optimization & Personalization, Lenovo
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Senior Copywriter, University of Phoenix
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Senior Lifecycle Marketing Manager, Adobe
Session Resources
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About the Session
In today’s fast-paced digital landscape, the demand for content is at an all-time high. Creatives are producing compelling, high-quality assets, and the key to success is amplifying and reusing these assets in ways that stay true to the brand, while delivering the speed and scalability marketers need for personalized, data-driven campaigns. Discover how Adobe GenStudio empowers creative and marketing teams to work together to scale content, drive personalization, and optimize performance.
Featuring Tim Furlow, senior manager, personalization, from Lenovo, this session will feature real-world use cases and live demos to showcase how Lenovo uses GenStudio to deliver efficiency, real-time insights, and campaign success at scale. The session will bring to life how teams can collaborate seamlessly, enabling marketers to self-serve while helping to ensure brand consistency.
Technical Level: General Audience
Category: Generative AI
Track: Creativity and Design in Business
Audience: Business Strategist/Owner, Government, Executive, Marketer
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