[Music] [Patricia Rollins] Hi. My name is Patricia Rollins, and I'm the SVP of marketing here at WellSaid. I'm so excited to be speaking with you today at Adobe MAX. I hope you're enjoying the week, and let's go ahead and get started. So today, I am going to talk to you about how you can quickly scale your marketing campaigns with AI voice.
So, let's take a second and think through this. So, let's think through voice before AI. So, you likely will have to develop your script. You're probably going to write it a couple of times. But once you finalize your script, you're going to source the talent that you have. You'll likely have to go find a recording studio, take time to actually go to the studio with the talent. You're going to record multiple takes into the studio. You're likely going to edit the final cut a few times. But that entire process was definitely costly, time consuming, and had plenty of room for error. Now on the flipside, imagine recording your own voice. So, there's definitely inconsistencies in recording your own voice, maybe due to your mood, you could have a cold that day, the equipment, or even the room if it's likely not soundproof. Also, reformatting the script in the teleprompter could also be a little bit daunting. And imagine editing all those final clips into production. Again, super time consuming. But now let's take a look at AI voice. There's on-demand voice talent 24/7. So you can actually choose from hundreds of different voices that actually match maybe the style of the script that you're going for. There's consistency and quality in the way you're recording it. There's easy edits. So maybe you didn't like the way something sounded. You could actually go back, quickly edit, and retake it as you're sitting there adjusting your script. And then you can have unlimited retakes.
Now meet WellSaid. That's what we do. And I'm so excited to be sharing with you how you can innovate and be inspired through AI voice.
So unlike any other AI voice platforms, we pay real actors to develop lifelike voices that are licensed and copyright-friendly.
You can also choose from hundreds of beautiful voices that actually sound human. The one thing we do extremely well here is ensuring we have the highest quality. So it's not that we have many, many, many different voices, but we have top voices that are sourced with the best talent so that we deliver the highest quality voices for our customers so that you can deliver the highest quality content for your customers.
And the data is always secure on our exclusive closed AI models.
I truly love our guiding principles here at WellSaid. Number one, human. We help creators just like you deliver content experience with our products and our voices that sound human and natural. So it doesn't sound robotic. It doesn't sound deepfake, but it truly sounds natural. Simple. We provide high quality, as I mentioned, audio and high quality in our voices, and you can leverage our product and create voices quickly and within your budget. So no more restrictions on any of your creativity. And we're trusted. We're secure. We keep our creators safe with professional licensed enterprise grade AI voices so that you can have a peace of mind. We also have voices that speak to every audience. So as I mentioned, our technology leverages proprietary AI models. It is our own closed AI model, which is trained on exclusive licensed voice data so that you can have and generate the most beautiful, natural sounding human voice. With Wellsaid, we also provide unique dialects, accents, languages for you to optimize your audio creation and any of your content needs. So you could have voiceover in maybe your corporate training, your advertising, which I'll share with you shortly some examples. Product videos. Maybe your video production, publishing, audiobooks, and so much more. Seriously, there's endless possibilities on what you can use AI voice for.
We're also trusted by enterprises around the world. So we have 40,000 customers in 125 countries, and by 50% of the leading Fortune 500 brands, including LinkedIn, T Mobile, ServiceNow. And thank you to all of our customers out there for using WellSaid, and a thank you to all our partners as well. And for those not yet a customer or a partner, I encourage you to try our platform for free.
I am so excited today to share with you something new, exclusive for Adobe MAX. Launching today is our Adobe Premiere Pro extension with WellSaid. So we partner with Adobe to integrate an extension for you to have four amazing value props. And so the first one being a seamless workflow, with the Wellsaid Voiceover extension, Premiere Pro users can directly access their audio clips from Wellsaid Studio with the Premiere Pro app. So your clips from WellSaid will automatically be available in Premiere Pro so you can streamline your previous production workflows of file storage, transfer, and downloads. Two, it's always up to date. So all the projects that you have in WellSaid Studio are instantly updated in your Premiere Pro app, ensuring Premiere Pro users having constant access to the latest voiceover clips for in-progress projects.
Number three, probably my favorite, because I love team collaboration, is with team collaboration capabilities, users have access to their own projects, as well as projects created by other team members with shared permissions, all within the Premiere Pro app. And lastly, customizable preferences. Users can set their preferred file formats and default clip locations so that projects automatically save based on their unique preferences. I don't know about you, but I'm super excited about this extension. So, let's go under the hood and actually see how it works. Welcome to our first demo of the WellSaid Voiceover and Adobe Premiere Pro. In this extension, once it's been installed, you'll be able to get to our landing page here. You'll see you'll get to try different variations of content that you can create with WellSaid. So we have here podcast, training modules, and social media. You can also play around with the others. So I'm going to go ahead and log in to my account.
Okay, now that I'm logged in, I can see all of the projects that are within my studio account. So I have my personal, my shared, which will be any of my teammates who share it with me and as well as any team projects. Since I'm the only contributor on this current project, I'm going to go ahead and just stick to my personal here. And for this video, I have it for my October ad here. I can go ahead and click in, and I have all of the clips that are associated with this project. So, as you can see here, all the audio clips that were in WellSaid Studio are now in the Adobe Premiere Pro extension.
That I would be using for this current video here. So if I ever wanted to, like, you know, give it a listen prior to inputting it, I could just go ahead and play.
And then I'm going to go ahead and just insert this clip right directly into my timeline sequence. All right. And then just like that, I have my audio file already inserted into my project, and I can just go ahead and continue doing that for the others as well. Another neat feature you can do is, like, if you decide you want to continue working on this project, you can go ahead and it'll open it up in Studio, and then you can return back to the app and just hit this refresh icon, and you'll be able to see newly created clips there as well.
We also have some settings as well if there's anything in particular that was specific to your workflow. So here, we have file form. We have it defaulted to WAV files since they are higher quality. I think you can always decide which one you'd like to use. And then also, you can choose your default clip location. I personally prefer cursor location, as I'm creating my project, but you can also decide how you want to do it as well.
Amazing. I don't know about you, but super excited. So I hope that you all try it today. Okay. So as I mentioned, we have many customers that are leveraging us, but I did want to do a quick highlight on one particular customer called Vyond. So Vyond is an AI-powered video creation platform that came to us needing high quality AI voices for them to enhance their videos' audio quality and engagement with their customers. So they came to us looking for a reliable, safe, and compliant solution. And after through research, WellSaid was the solution. So, they integrated our product into their platform, which allowed for a nice seamless workflow integration. So since leveraging Wellsaid for AI voices, they were able to enhance audio engagement in all their videos. They were able to streamline their workflows, generating high quality audio. And then it was increased customer satisfaction and retention through our natural sounding voices, which is what their goal was before even coming to us. So it's great to show this particular customer and their impact leveraging AI voice. But we do have partners like you in every industry. So advertising, for instance, T Mobile, leveraging us for legal voiceover copy, content narration, conversational AI, learning and development and training videos, products and applications, and so much more.
So let's take a second now to reimagine your audio workflow. So likely, as I mentioned earlier, you're probably going to be developing your script, whether it's text, whether it's through video, speech, closed caption, whatever it might be, you're starting to write out your script. As you put your script into WellSaid Studio, as you're putting your script there, you'll then start to search our voice library by style, gender, accent, maybe some type of production type, to find the perfect voice that matches the project that you want to execute on. So as now, you're searching for that beautiful voice style that you're looking for. You're starting now to generate the script within our studio. So likely you'll be building a pronunciation library. We do partner with Oxford Dictionary to make sure we have the best pronunciation in your script, as well as likely you might add some hints or cues, to ensure that your brand terminology is voiced exactly the way you want it and ensuring that it has the right tone for the way you want your products to end up with the scripts that you have written. Within our product, you're able to make edits. You can create at the same time with your team. You can get feedback. You can also change the script within the platform if you're not sure. You like the way that particular segment sounded, etcetera. So as you start ideating on the script with your team and with-- together, you're then going to start thinking through how perhaps you may want to sync or merge. So maybe you might want to add and merge it with Adobe Premiere Pro, as we just saw, to make sure that your audio matches, right, the best video production that you have. As you get into the final touches, you'll then publish, and you'll publish whether you're downloading it, maybe you're putting it on your website, through social channels, and so many other ways. So I just want you to really think through how you can potentially leverage AI voice, and here's a particular audio workflow that you can think about.
Now let's reimagine how you can use AI voice for marketing. There are so many ways in which you can use AI voice. These six boxes are just a few just to get your head thinking. However, there are many, many more. So we are not limited to these six. So these are just some examples that I wanted to highlight that are likely probably my most favorite. So dynamic advertising. Many of you hopefully have seen some of our WellSaid ads. They do leverage AI voice. On wellaidlabs.com, in our blog section, each blog has voiceover through our audio player on the blog. So not only is it written text but you could also listen to it. We also, as I mentioned, have some legal voiceover copy, Videos can leverage AI voice, which you'll see an example with today, as well as you can have an audio player on your website. So, again, couple of examples, but there are so much more. So let's take a look at how it might sound. So legal voiceover copy. [Man] Monthly service built to your credit card every month on the day of your purchase. Details included in our terms and conditions. Additional fees may apply. Yeah. That sounded amazing. Now let's take a listen to dynamic advertising.
Experience radiant, healthy skin with glowing beauty skincare. Our advanced formulas reveal your skin's true radiance. Visit our website or your nearest retailer to explore our skincare essentials. Glowing Beauty Skin Care, where beauty meets science. Amazing. So as you can see there in that particular example, we have a different style of voice as well as a different accent, whereas the previous one had a different style as well. So there, you can start seeing a sense of the different types of voices that we offer.
As I mentioned, the WellSaid platform can be used by every team. It is one platform for you all to collaborate with, create your content project, and really inspire new ways of developing content through AI voice. Your technical key teams can use it. Developers, product managers, business analysts, creative teams, marketers, designers, editorial staff, training specialists, and so much more.
I really want you to reimagine the possibilities, and I'm going to share with you this video that really lets you reimagine how you can leverage AI voice in marketing. Let's give it a listen. Creating a professional voiceover can be a real mission. You write your script, spend time sourcing and securing voice talent, and hit the studio to record a bunch of takes before editing your final cut. Now AI has completely changed the game with script edits on the fly, unlimited retakes, and as many voices as you could dream of. Getting your voice content over the line has never been easier. But not all AI voices are created equal. Too many sound fake, aren't customizable, and the workflows to create them aren't scalable or secure enough. At WellSaid, we create beautiful AI voices that actually sound human, like me, because unlike other platforms, we use real actors to develop lifelike voices that are licensed. So no more worrying about copyright infringement, and your data is always secure on our closed AI models. Choose from hundreds of voices based on accents, style, and voice characteristics, and get to work creating your next piece of amazing content. Simply paste in your script, change the emphasis of words, tweak the pronunciation, and you're good to go. And now with Adobe and Canva integrations, your team can collaborate in real time so you can finish projects faster and scale your content as far as your imagination takes you. And if you want your brand to really stand out, why not create your own custom brand voice? Our model can use your audio to create a new voice that's distinctly yours, and our API options make it easy to integrate into more professional workflow.
With lower costs, endless flexibility, and super-fast delivery, start unlocking the full creative benefits of enterprise grade voice AI today. Make every story WellSaid.
Well, hopefully, that unlocks all the possibilities in which you can use AI voice for marketing.
What will you say next with WellSaid? I really hope you enjoyed this presentation, and I thank you so much for listening. I hope you enjoy the rest of your Adobe MAX experience, and please feel free to reach out. Let's talk. I would love to walk you through how to use AI voice for marketing and even show you how we're using it here at WellSaid. Thank you so much. Have a great week.
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