PepsiCo Design’s GenAI Blueprint: Empowering Creative Teams

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About the Session

PepsiCo Design’s approach to integrating AI into their workflows for the iconic brand has been intentional, bold, and consistently on-brand. Join senior design manager Daniela Maldonado and associate design manager Veronica Campbell as they share their approach to driving AI adoption for PepsiCo’s design teams — and why they’re pursuing a strategy rooted in human creativity.

In this session, you’ll learn: 

  • How the PepsiCo Design team got started with generative AI — and what their process looks like
  • Best practices for scaling AI adoption while keeping generated assets on-brand and aligned with your core design principles
  • Why it matters to empower creative teams with creative tech — not the other way around

Technical Level: General Audience

Category: Generative AI

Track: Creativity and Design in Business

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Social Media Content Creator

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