Optimizing Social Content: A/B Strategies for Success

ON DEMAND

Closed captions in English can be accessed in the video player.

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About the Session

Unlock the potential of A/B testing to enhance your content’s performance on social media platforms. Join Verna Swehla and Brian Piech, growth leaders at Adobe Express and Adobe Japan, as they share actionable insights and design techniques aimed at amplifying your content’s effectiveness. Learn essential approaches for conducting impactful A/B tests and how to interpret the outcomes to refine your creative strategies.

In this session, you’ll uncover:

  • Tips and tricks for how to design A/B content in Adobe Express
  • Strategies and best practices for running effective A/B tests
  • How to analyze the results and optimize based on learnings
  • Techniques for utilizing motion and animation to drive engagement
  • Psychological and social factors that can enhance your contents impact across various social media platforms

Technical Level: Beginner, Intermediate

Category: Industry Best Practices

Track: Social Media and Marketing

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Social Media Content Creator, Marketer

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