Closed captions in English will be added in early November.
Moving at the Speed of Customers: Next-Gen Content Supply
Speakers
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Global CTO, Ogilvy One
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Chief Creative Officer Spain & Global Creative Lead, Ogilvy One
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Global Head of AI Design, The Coca-Cola Company
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Adobe Platform Leader, CTO, IBM
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Session Resources
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About the Session
Consumers are moving fast, faster than brands and often faster than technology. Companies need the power of creative + technology to design and scale creative output while delivering ultimate customer experiences. Join Ogilvy One's Global Creative Lead Roberto Fara and Ogilvy One's Global CTO Ravi Pal with IBM's Adobe Platform Leader & CTO, Marketing Jessica Criscione and The Coca-Cola's Company's Global Head of AI Design, Dom Heinrich, in this roundtable session for a discussion about today’s dynamic content supply chain landscape, how it’s changing our ways of working — generating new ways to deliver customer value at scale, and how at the very core, creative innovation is the key to an optimal customer experience and business growth.
Technical Level: General Audience, Beginner
Category: Industry Best Practices
Track: Creativity and Design in Business
Audience: Art/Creative Director, Business Strategist/Owner, Front End Developer, Post-Production Professional, IT, Executive, Marketer
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