How Iconic Brands Use Color to Connect with Customers

ON DEMAND

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About the Session

Choosing the right color involves creativity, precision, and skill. With color boosting brand recognition by 87% and influencing 85% of purchases, how do designers evoke emotion and ensure accuracy? Join fashion designer Bibhu Mohapatra and creative innovator R. John Fidelino to get insights on color strategies and tools from their recent Pantone collaboration. Explore the impact of color on design and branding with top experts.

This session will cover:

  • Brand recognition: Hear how color enhances brand visibility by 87% and influences 85% of purchasing decisions.
  • Expert insights: Learn from fashion designer Bibhu Mohapatra and creative innovator R. John Fidelino.
  • Collaborative tools: Discover techniques from their recent Pantone collaboration.
  • Color accuracy: Gain strategies to ensure consistency from concept to final product.
  • Practical guidance: Get tips for both seasoned design professionals and newcomers.

Technical Level: General Audience, Beginner, Intermediate, Advanced

Category: Industry Best Practices

Track: Creativity and Design in Business, Graphic Design and Illustration

Audience: Art/Creative Director, Graphic Designer, Print Designer, Web Designer, Illustrator, Social Media Content Creator, Executive, Marketer

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