Get It Moving: Motion Fundamentals to Build Your Brand Image

Is your brand stuck in the world of static? Familiarity with the basics of motion is becoming a must for designers, especially in the ever-scrolling attention battle that is social media, because motion helps your brand stand out. Join motion designer and Adobe Certified Instructor Kyle Hamrick to learn the fundamental concepts of adding motion to a brand’s design and identity – whether you’re looking to grab attention, communicate a consistent message, or express personality. We’ll also explore actionable techniques in Adobe Express, Adobe Premiere Pro, and After Effects that can help bring your designs to life and attract more attention. 

You’ll learn:

• How (and why) to add motion to your existing design skill set
• The importance of timing, speed, and rhythm in different contexts
• How to create a meaningful motion identity
• Approachable animation techniques across multiple Adobe apps
• Strategies for creating customizable and modular motion assets

Technical Level: Beginner

Category: How To

Track: Video, Audio, and Motion

Audience: Art/Creative Director, Graphic Designer, Motion Designer, Social Media Content Creator