Empower On-brand Content Creation

ON DEMAND

Closed captions in English will be added in early November.

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About the Session

Monty Hood, Brand Automation Lead at Red Hat, has spent his career leading strategic design teams with innovative tech — from traditional design to content automation and now through the generative AI revolution. Join him in this session as he shares insights from years of managing creative and marketing operations — and offers a playbook for driving effective creative work by empowering teams to develop on-brand content.

You’ll learn:

  • How integration between Creative Cloud and Adobe Express can streamline your design workflow, giving creative teams more bandwidth to design new ways of engaging customers
  • Strategies for empowering everyone in the organization to easily create brand-appropriate content and accomplish in minutes what used to take days
  • How generative AI can help anyone create ethically sound, market-ready content

Technical Level: General Audience

Category: Industry Best Practices

Track: Creativity and Design in Business

Audience: Art/Creative Director, Business Strategist/Owner, Marketer

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