Content Revolution: Is the Rise of AI a Fall for Creativity?

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About the Session

The answer is simple: of course not. GenAI is creating the next generation of creativity for those who know how to use it. The real question for brands and agencies is, how do you create a nextgen content supply chain to keep up with your nextgen creatives? Deloitte Digital will present three insights that answer that question, and show real product demos and examples to bring those answers to life.

  • First, we’ll share our perspective on what creatives have that everyone else doesn’t that makes them GenAI leaders.
  • Second, we’ll cover how to become a nextgen creative leader and manage the market’s demand for high volume with the creative demand for high quality.
  • Finally, we’ll look at opportunities across the content supply chain for agencies and brands to infuse innovation and keep up with nextgen creatives.

Technical Level: General Audience

Category: Generative AI

Track: Creativity and Design in Business

Audience: Business Strategist/Owner, Graphic Designer, Web Designer, Social Media Content Creator, Executive, Marketer

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