Communication: The Foundation of Branding

ON DEMAND

Closed captions in English will be added in early November.

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About the Session

Join Ricardo Viramontes, director and founder of the branding people — a design studio with global reach and offices in Mexico, Spain, and Saudi Arabia — on an enlightening journey as he unravels the complexities of the branding ecosystem to its very core: communication. Witness how the branding people pioneered a unique creative process that led them to design over 300 brands across the globe, each tailored to meet diverse communication needs.

In this dynamic session, you’ll:

  • Understand the power of design as a vessel to communicate messages
  • Discover the importance of a cohesive creative process when designing a brand
  • Dive into the studio's pillar principles in branding: aesthetics, functionality, and eloquence
  • Learn the relevance of having a deep understanding of your client’s business, audience, and competitive landscape
  • Get valuable insights across disciplines, such as editorial, color theory, and illustration, to improve your design skills while exploring some of the studio’s most compelling projects

Technical Level: General Audience

Category: Industry Best Practices

Track: Graphic Design and Illustration

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Marketer

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