Barbie, Hot Wheels & More: Unboxing Content at Scale with Mattel Packaging

ON DEMAND

Closed captions in English will be added in early November.

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About the Session

At one of the world's most well-known toy companies, where unlocking the power of play is essential, the need for unique, compelling content at scale is greater than ever. Whether your teams are crafting content from scratch, generating material with AI, or sourcing stock assets, they need innovative content solutions to meet the demand and stand out from the noise. Join Jamie Dunn, VP Packaging at Mattel and Lindsay Morris, Sr. Strategic Development Manager at Adobe to learn how Mattel is streamlining their workflows and expanding their content ecosystems to deliver the best creative outputs at scale.

In this session, you’ll hear:

  • How to leverage brand equity and unlock your creative team's full potential
  • Tips for embracing and integrating new brand-safe generative AI tools into your creative toolkit
  • Best practices for sparking creativity to get better content faster

Technical Level: General Audience

Category: Thought Leadership

Track: Creativity and Design in Business

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Web Designer, IT, Social Media Content Creator, Executive, Marketer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


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