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Balancing Fantasy and Authenticity in the Era of AI-Generated Imagery
Speakers
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Principal of Consumer and Creative Insights for Adobe Stock, Adobe
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Adobe Stock
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About the Session
What does authenticity mean in a time when generative AI is transforming our visual landscape? In this session, join Brenda Milis, Principal of Consumer and Creative Insights for Adobe Stock, as she explores how creatives and brands can balance the consumer appetite for fantastical, escapist visuals with the desire to see diverse, accurate imagery that reflects authentic people and experiences.
This discussion will touch on:
- How cultural developments are shifting what’s considered authentic representation, and how creatives can produce relatable, accessible, and relevant work
- What brand transparency means, and why it’s critical for gaining audience trust and loyalty
- What people in different age groups expect from brand visuals, and what inspires them to engage
Technical Level: General Audience
Category: Industry Best Practices
Track: Creativity and Design in Business, Photography
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