Accelerate Content Creation: GenAI Automation for Business

ON DEMAND

Closed captions in English will be added in early November.

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About the Session

Bringing great campaigns to life requires great creativity. But with great creativity, the level of effort to create thousands of different variations for different channels, sizes, languages, and variations can limit a good campaign from becoming a great one. Join Michael Dobell, EVP of Monks, and Adobe’s director of Firefly marketing Elliot Sedegah to learn about on-brand content generation at scale with Adobe Firefly Services - and what role creativity will play in the future of marketing content.
In this session, you'll learn:

  • How forward-thinking creative teams are already incorporating automated genAI tools to support personalizing creative assets
  • Practical ways to build a future-ready content strategy that includes GenAI for scaled content creation
  • Best practices for upskilling and empowering your team to keep the creative work strategic, exciting, and rooted in artistry – and not stuck resizing assets

Technical Level: General Audience

Category: Generative AI

Track: Creativity and Design in Business

Audience: Art/Creative Director, Business Strategist/Owner, Front End Developer, Marketer

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