Join Jack Watson, graphic designer at Jack Watson Designs, to learn how to efficiently manage and create consistent, high-quality content for your social media channels.
In this session, you’ll learn how to:
Set up brands and upload custom templates in Adobe Express
Streamline your social media asset creation process
Manage content creation for your social media channels
Take a look at the world of branding with Rion Harmon, co-founder of Day Job, “The Millennial and Gen Z Creative Agency of Choice.” Walk through the strategic nuances and creative insights behind the success stories of brands he has built, including Recess and Fly by Jing.
In this session, we’ll cover:
Crafting a compelling brand identity: Delve into the foundational principles essential for designing a brand that captivates and resonates.
Leveraging social platforms for brand expression: Discover the dynamic potential of social media for brand amplification and meaningful engagement.
Curating on-brand content: Gain insights into curating content that aligns with your brand’s identity and connects with your target audience.
Easy ways to create on-brand content: Explore how Adobe Express can enhance your content creation process.
In this session, meet Brittney Megann, owner of Socials & Stilettos, a boutique marketing agency that helps brands elevate their presence and build iconic identities through social media, marketing, and PR. Discover how Brittney integrates Adobe Express into her daily workflow and client projects to enhance the social creative process.
Join Adobe Express product and design leaders Chloe McConnell and Brad Soroka as they reveal strategies to supercharge your team’s content workflows. You’ll find out how to empower your teams to produce visually cohesive marketing and internal communication content at scale.
In this session, you’ll learn how to:
Master team branding at scale: Discover how to utilize Adobe Express brand kits, Creative Cloud linked assets, campaign resize, and template locking to ensure consistent branding across your team. Learn how these tools can streamline your workflows and maintain brand integrity.
Elevate collaboration and efficiency: Explore the collaboration features that allow your team to work seamlessly together, including asset organization, live collaboration, feedback provision, and more.
Leverage generative AI for creative excellence: Uncover how generative AI can accelerate your creative process, helping your team produce high-quality, on-brand content quickly and effectively.
- Lucas O'Keefe, Social Media Influencer/Teacher, Understanding Social Media/The Digital Classroom Experience
- Katrina Torrijos, Adobe Express Evangelist, Adobe
Join content creator and social media strategist Lucas O’Keefe for an in-depth first look at the latest Adobe Express updates, exploring how these enhancements can streamline your content creation process. Learn tips and tricks to maximize your productivity and elevate your designs using the new features.
With competition ramping up across all industries, it’s crucial to be remembered and recognized and to evoke emotional resonance as you shape your legacy in business. Join Kristy Campbell, brand identity specialist and founder of Pink Pony Creative, as she reveals why seamlessly integrating your personal brand with business can underpin success. Discover innovative methods to cement your brand’s presence in the hearts and minds of your audience, crafting an unforgettable and instantly recognizable identity in today’s fiercely competitive market.
In this vibrant session, you’ll delve into:
Creating your vulnerable character
Carving your brand into people’s minds
Why people buy from people
Taking risks, one step at a time
- Nicte Cuevas, Brand Strategist and Founder, Nicte Creative Design
Join us for a session with Nicte Cuevas, a vibrant visual strategist and designer, as she shares her journey in crafting impactful brand identities. Learn about her creative process, inspirations, and how she uses design to tell compelling stories for her clients.
Unlock the potential of A/B testing to enhance your content’s performance on social media platforms. Join Verna Swehla and Brian Piech, growth leaders at Adobe Express and Adobe Japan, as they share actionable insights and design techniques aimed at amplifying your content’s effectiveness. Learn essential approaches for conducting impactful A/B tests and how to interpret the outcomes to refine your creative strategies.
In this session, you’ll uncover:
Tips and tricks for how to design A/B content in Adobe Express
Strategies and best practices for running effective A/B tests
How to analyze the results and optimize based on learnings
Techniques for utilizing motion and animation to drive engagement
Psychological and social factors that can enhance your contents impact across various social media platforms
Need to increase your content’s views, likes, and conversions? Struggling to meet the high content demand of your quickly growing audience? Join WellSaid SVP/Head of Marketing Patricia Rollins as she shares the latest trends and techniques for utilizing AI voiceover to wow audiences and scale your creative assets without sacrificing professional quality.
Short-form videos are popular media that won’t be going away anytime soon. For illustrators, it’s important to market their work on social media, but they don’t always have the time to create new video content while juggling their creative careers. In this session, discover how you can easily animate your illustrations without complex software using Adobe Express. Join Adrianne Walujo, illustrator and designer, as she shares creative tips for beginners, and learn how to create fun, animated illustrations using Illustrator and Adobe Express. Adrianne will guide you through a quick and simple process to design and animate illustrations that reflect your unique style.
In this session, you’ll learn how to:
Create vectors in Illustrator
Export content to Adobe Express
Use Adobe Express to add animation
Most photographers use Photoshop Lightroom for photo editing, but are you harnessing its full potential? Join expert photographer and content creator Wil Calabio to explore the advanced capabilities of masking tools in Lightroom. Wil (aka @itizwil) will guide you through the essentials of using masks for precise edits — including specific area enhancement, exposure corrections, and detail refinements — equipping you with the skills to elevate your photo editing to the next level.
In this session, you’ll learn how to:
Master advanced masking tools for precise edits
Correct exposure in specific image areas
Enhance and refine photo details
Elevate your editing skills for professional results
Join multimedia artist Joy Chiang in this beginner-friendly session to bring your creative ideas to life quickly and easily. You’ll learn how to create stunning images with Firefly and transform them into dynamic motion graphics using Adobe Express.
Topics in this session include:
Creating stunning imagery using FIrefly
Animating your creations using Adobe Express
Leveraging AI tools to bring your ideas to life quickly
Join multidisciplinary artist Ta-ku as he discusses the importance of passion projects and daily experimentation. Discover the value of pushing yourself out of your comfort zone and using a variety of tools to tell a story that resonates with you and your audience.
In this session, you’ll learn how to:
Communicate ideas
Remix your work
Make mistakes and experiment
Short-form video is the key to growth and expressing yourself as a creator on social media in 2024 and beyond. If you want to learn how to capture attention and make your videos binge-worthy, then this is the session for you. Join content creator Tina Lee — who has amassed 1M+ followers across platforms with her short-form videos — to learn how to edit engaging videos using Adobe Premiere Pro. Tina will show you the key tools she uses to capture an audience’s attention and keep it throughout a video.
In this session, you’ll learn how to:
Create an engaging visual hook to reel viewers in
Use a mask to duplicate yourself
Use keyframes to animate your clips
Use Text-Based Editing to edit mini vlogs and speed up your workflow
Use Enhance Speech to level up your dialogues and voiceovers
- Anika Aggarwal, Graphic Designer, Education Mentor, Content Creator, Able Head
If you want to launch your small business online, why not do it like a pro? Join graphic designer and content creator Anika Aggarwal to learn how to use Adobe Express for brand consistency. Anika will show you how to use Firefly for style references and schedule content, use translation features, and present your brand — all in one place.
In this session, you’ll learn how to:
Stay on-brand with the Adobe Express brand style kit for consistency
Utilize style references with Firefly in Adobe Express
Edit, resize, and schedule content across different platforms using Content Scheduler
Use translation features for a global reach
Present your brand with confidence using presentation mode
Explore how Adobe Express integrates seamlessly into creative workflows to boost efficiency and innovation. Learn how this tool simplifies design tasks while enhancing your creative process.
In this session, you’ll learn about the critical role of AI in the Meta delivery system and how it’s transforming the way they approach creative development, from big ideas to the “system of ideas.” Discover how AI at Meta can simplify and accelerate the process, and explore human-AI collaboration to drive innovation.
Join Kelsey Brannan, mastermind behind the extremely successful Premiere Gal YouTube channel, as she reveals how she built a global team to produce her weekly videos. Kelsey will speak with Dave Leopold of LucidLink as they dive into proven video editing tools, remote workflows, and timesaving hacks that keep her content fresh and top-notch, no matter where her team is located. Get ready to learn the secrets of seamless collaboration and fast-paced production that keep over 520,000 of her viewers hooked.
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