Explore how utilizing Adobe Firefly and AI-powered features in Photoshop, Illustrator, Adobe Premiere Pro, and After Effects can elevate your approach to creating standout video content on social media. Join award-winning editor and producer Karina Anglada as she guides you through several techniques, tips, and tricks to expand the creative possibilities of working with video.
You’ll learn how to:
Level up your text, graphics, and other video elements
Find new ways to revitalize existing media and create unique video elements
Take advantage of AI-powered features to optimize your video content for better engagement and performance on social media
- Dave Werner, Lead Designer, Adobe Character Animator, Adobe
Adding animated characters to your videos is a proven way to increase viewer engagement — and now it’s easier than ever to get started. Join designer at Adobe and YouTuber Dave Werner as he walks through the workflows and tips he uses to create explainer videos, cartoon shorts, music videos, and more with Character Animator and Adobe Express.
In this session, you’ll learn how to:
Record performances and add emotion to animated characters
Create custom characters with personalized skin tones, hairstyles, and more
Integrate characters seamlessly into your existing video workflows
If you’ve never edited a video or just feel you need to get more tips on the fundamentals, this session is for you. Join Chris Hansen, senior solutions consultant at Adobe, as he introduces the world of editing, giving you the essential tips to transform your brand. Explore key features and workflows in Adobe Premiere Pro, and get a glimpse of how AI can help enhance your creativity to produce professional videos that are on-brand, impactful, and engaging.
Topics include:
Storyboarding techniques to craft your brand’s story
Building compelling stories using facts, static media, and video to hook your audience
Utilizing AI as your copilot for editing speed and efficiency, plus optimizing your video for social output
Join multidisciplinary artist Ta-ku as he discusses the importance of passion projects and daily experimentation. Discover the value of pushing yourself out of your comfort zone and using a variety of tools to tell a story that resonates with you and your audience.
In this session, you’ll learn how to:
Communicate ideas
Remix your work
Make mistakes and experiment
Short-form video is the key to growth and expressing yourself as a creator on social media in 2024 and beyond. If you want to learn how to capture attention and make your videos binge-worthy, then this is the session for you. Join content creator Tina Lee — who has amassed 1M+ followers across platforms with her short-form videos — to learn how to edit engaging videos using Adobe Premiere Pro. Tina will show you the key tools she uses to capture an audience’s attention and keep it throughout a video.
In this session, you’ll learn how to:
Create an engaging visual hook to reel viewers in
Use a mask to duplicate yourself
Use keyframes to animate your clips
Use Text-Based Editing to edit mini vlogs and speed up your workflow
Use Enhance Speech to level up your dialogues and voiceovers
Join us for this virtual 30-minute session designed specifically for beginners eager to dive into the world of After Effects. In this engaging and informative session, Adobe Certified Instructor Luisa Winters will guide you through the fundamentals of After Effects, providing you with a solid foundation to create stunning motion graphics and visual effects. Whether you’re a graphic designer, video editor, or aspiring motion graphics artist, this session will empower you to unleash your creativity and take your projects to the next level. By the end of the session, you’ll feel confident and equipped with the knowledge to tackle your own After Effects projects with ease.
We’ll explore:
How to navigate the After Effects interface
Key concepts and terminology
Essential tools and features
Importing and organizing assets
Working with layers and keyframes
Applying effects and transitions
Rendering your final masterpiece
Unlock the secrets to creating eye-catching video content that captivates your audience on social media. Join Karina Anglada, an award-winning editor, producer, and strategic business executive, to learn quick and effective techniques to produce engaging videos that stand out in a crowded digital landscape. Discover practical tips, creative strategies, and the latest tools to elevate your brand’s video presence and drive meaningful engagement.
In this session, you’ll learn how to:
Use Adobe Premiere Pro and After Effects to create unique social content
Utilize powerful features that will take your content from basic to phenomenal
Be more organized to whip out content quickly
Capture viewers eyes quickly and make them subscribe for more content
Collaborate and share your work with key stakeholders
Output projects best suited for social media
Generative AI offers endless possibilities to reimagine your existing work, but shooting for generative AI opens a whole new world of creative storytelling. In this session, DGA Director and commercial photographer AJ Bleyer explores the power of generative AI as a narrative tool and shares techniques on how to begin incorporating it into your creative approach from the very start.
In this session, AJ will teach you:
How to make the most of generative AI when drafting your creative
Techniques and best practices when shooting for generative AI
Pro tips on how to get the best results when working with generative AI in Photoshop and Adobe Premiere Pro
- Nol Honig, Designer, Director, Animator & Educator, The Drawing Room
The secret to improving your After Effects workflow lies in a few timesaving key features that will optimize your workflow and help you craft captivating animations with minimal keyframes. Dive into After Effects with acclaimed director and educator Nol Honig as he demystifies one of its most crucial, yet often misunderstood, tools: the pick whip.
Nol will show you:
Best practices for setting up your compositions
Secrets to creating more dynamic and effective animations
The magical powers of the pick whip, including the wonder of parenting, the convenience of linking properties, and why track mattes are just plain cool
Which After Effects hot keys are so hot right now
You’ll also hear an occasional groan-worthy joke or see a surprise picture of Nol’s cat. What’s not to love?
Join Chris Hillyer, HP Z Captis product manager, as he hosts a panel with the Adobe Substance 3D team and industry experts to explore how physically based rendering (PBR) capture unlocks creative superpowers by bridging the gap between intention and realization. You’ll see how to effortlessly digitize and integrate materials into 3D workflows for design and collaboration with seamless Adobe Substance 3D Sampler integration.
After Effects is the standard for motion graphics – a must for anyone who wants to create motion designs for the web, video, or other screen delivery. However, many professionals feel intimidated by After Effects. Join Adobe Certified Instructor Luisa Winters in this beginner-level session during which she'll explain the basics of After Effects in a nontechnical, uncomplicated way. Explore the new Properties panel and keyframe techniques, and discover how to easily animate shapes, logos, and text. Learn how to build and animate your work from other programs, including Illustrator and Photoshop. And find out how to export your work for social media and other uses.
In this session, you’ll learn how to:
Import files from Photoshop and Illustrator
Create and modify a composition and keyframes
Create keyframe interpolation
Use the Graph Editor
Animate text and apply masks
- Christine Steele, Director/Producer, Editor & Educator, Adobe Community Expert, Steele Pictures Studios, Inc.
Great video stories capture and keep people’s attention. Join Emmy award-winning director, producer, and editor Christine Steele as she shares her experiences and offers suggestions for designing powerful content that can influence people’s emotions and desires. This session will focus on creative techniques and solutions for crafting compelling short videos using examples from both nonprofit and commercial promotional campaigns. Come learn about how to practically and creatively apply these concepts to your own work.
In this fast-paced session, Christine will cover:
Best story structures for short promotional videos
Powerful ways to keep the focus on story
Selecting visual and audio content to support brand messaging
Using devices that affect perception
Crafting value-added brand packages for clients
- Kyle Hamrick, Motion Designer, Director & Educator, Freelance
Is your brand stuck in the world of static? Familiarity with the basics of motion is becoming a must for designers, especially in the ever-scrolling attention battle that is social media, because motion helps your brand stand out. Join motion designer and Adobe Certified Instructor Kyle Hamrick to learn the fundamental concepts of adding motion to a brand’s design and identity – whether you’re looking to grab attention, communicate a consistent message, or express personality. We’ll also explore actionable techniques in Adobe Express, Adobe Premiere Pro, and After Effects that can help bring your designs to life and attract more attention.
You’ll learn:
How (and why) to add motion to your existing design skill set
The importance of timing, speed, and rhythm in different contexts
How to create a meaningful motion identity
Approachable animation techniques across multiple Adobe apps
Strategies for creating customizable and modular motion assets
- Eran Stern, Motion Design Educator, Adobe Community Expert, Stern FX Ltd
Elevate your text game and dive into After Effects type options. Explore motion paths and create captivating text animations. Seamlessly integrate SVG and variable fonts into your designs. Demystify 3D effects in minutes — extrusion, lighting, and camera angles. Join motion design educator Eran Stern on this exhilarating journey into the art of type and title motion design. Whether you’re a seasoned designer or a curious beginner, this session promises inspiration, creativity, and a dash of magic. Let’s make your text dance.
Eran will show you how to:
Make your text more legible with lesser known techniques
Leverage the built-in animation presets
Make the most of path animation
Work with SVG and variable fonts
Craft 3D typography in minutes
Hear straight from TikTok experts how innovative tools are making content creation easier, faster, and more accessible than ever. Come learn how to unlock new business possibilities, drive better business results, and create new opportunities to better connect with communities on TikTok. You’ll walk away with TikTok best practices to apply to your business and campaigns — from learning key Adobe features for TikTok creation to understanding that impactful creative content doesn’t just entertain audiences, it drives results for your brand.
You’ll learn:
How to create and optimize your TikTok campaigns quickly and easily with Adobe tools
How TikTok can help drive your brand’s performance goals
How to maximize impact and scale your creative production on TikTok
- Karl Soule, Video, Film, and Television Workflow Specialist, Adobe
Join video, film, and television workflow expert Karl Soule for an in-depth look at color in Adobe Premiere Pro. You’ll learn important strategies to improve both the aesthetic and the technical quality of your sequence. This session is meant for those who have experience using Premiere Pro but may not be familiar with the essentials of the Lumetri Color panel and color management.
In this session, you’ll learn how to:
Read scopes to better visualize color and brightness issues, and correct for them
Create your own preset looks in Premiere Pro, or save out LUTs for use elsewhere
Understand LOG footage, when to use transforms in Premiere Pro, and when to turn them off
Use color managed workflows for improved accuracy
Understand and work effectively with HDR footage, even in an SDR sequence
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