Join Adobe Express product and design leaders Chloe McConnell and Brad Soroka as they reveal strategies to supercharge your team’s content workflows. You’ll find out how to empower your teams to produce visually cohesive marketing and internal communication content at scale.
In this session, you’ll learn how to:
Master team branding at scale: Discover how to utilize Adobe Express brand kits, Creative Cloud linked assets, campaign resize, and template locking to ensure consistent branding across your team. Learn how these tools can streamline your workflows and maintain brand integrity.
Elevate collaboration and efficiency: Explore the collaboration features that allow your team to work seamlessly together, including asset organization, live collaboration, feedback provision, and more.
Leverage generative AI for creative excellence: Uncover how generative AI can accelerate your creative process, helping your team produce high-quality, on-brand content quickly and effectively.
Unlock the potential of A/B testing to enhance your content’s performance on social media platforms. Join Verna Swehla and Brian Piech, growth leaders at Adobe Express and Adobe Japan, as they share actionable insights and design techniques aimed at amplifying your content’s effectiveness. Learn essential approaches for conducting impactful A/B tests and how to interpret the outcomes to refine your creative strategies.
In this session, you’ll uncover:
Tips and tricks for how to design A/B content in Adobe Express
Strategies and best practices for running effective A/B tests
How to analyze the results and optimize based on learnings
Techniques for utilizing motion and animation to drive engagement
Psychological and social factors that can enhance your contents impact across various social media platforms
Short-form videos are popular media that won’t be going away anytime soon. For illustrators, it’s important to market their work on social media, but they don’t always have the time to create new video content while juggling their creative careers. In this session, discover how you can easily animate your illustrations without complex software using Adobe Express. Join Adrianne Walujo, illustrator and designer, as she shares creative tips for beginners, and learn how to create fun, animated illustrations using Illustrator and Adobe Express. Adrianne will guide you through a quick and simple process to design and animate illustrations that reflect your unique style.
In this session, you’ll learn how to:
Create vectors in Illustrator
Export content to Adobe Express
Use Adobe Express to add animation
Most photographers use Photoshop Lightroom for photo editing, but are you harnessing its full potential? Join expert photographer and content creator Wil Calabio to explore the advanced capabilities of masking tools in Lightroom. Wil (aka @itizwil) will guide you through the essentials of using masks for precise edits — including specific area enhancement, exposure corrections, and detail refinements — equipping you with the skills to elevate your photo editing to the next level.
In this session, you’ll learn how to:
Master advanced masking tools for precise edits
Correct exposure in specific image areas
Enhance and refine photo details
Elevate your editing skills for professional results
Join multimedia artist Joy Chiang in this beginner-friendly session to bring your creative ideas to life quickly and easily. You’ll learn how to create stunning images with Firefly and transform them into dynamic motion graphics using Adobe Express.
Topics in this session include:
Creating stunning imagery using FIrefly
Animating your creations using Adobe Express
Leveraging AI tools to bring your ideas to life quickly
Join multidisciplinary artist Ta-ku as he discusses the importance of passion projects and daily experimentation. Discover the value of pushing yourself out of your comfort zone and using a variety of tools to tell a story that resonates with you and your audience.
In this session, you’ll learn how to:
Communicate ideas
Remix your work
Make mistakes and experiment
Short-form video is the key to growth and expressing yourself as a creator on social media in 2024 and beyond. If you want to learn how to capture attention and make your videos binge-worthy, then this is the session for you. Join content creator Tina Lee — who has amassed 1M+ followers across platforms with her short-form videos — to learn how to edit engaging videos using Adobe Premiere Pro. Tina will show you the key tools she uses to capture an audience’s attention and keep it throughout a video.
In this session, you’ll learn how to:
Create an engaging visual hook to reel viewers in
Use a mask to duplicate yourself
Use keyframes to animate your clips
Use Text-Based Editing to edit mini vlogs and speed up your workflow
Use Enhance Speech to level up your dialogues and voiceovers
- Anika Aggarwal, Graphic Designer, Education Mentor, Content Creator, Able Head
If you want to launch your small business online, why not do it like a pro? Join graphic designer and content creator Anika Aggarwal to learn how to use Adobe Express for brand consistency. Anika will show you how to use Firefly for style references and schedule content, use translation features, and present your brand — all in one place.
In this session, you’ll learn how to:
Stay on-brand with the Adobe Express brand style kit for consistency
Utilize style references with Firefly in Adobe Express
Edit, resize, and schedule content across different platforms using Content Scheduler
Use translation features for a global reach
Present your brand with confidence using presentation mode
- Andy Lambert, Sr. Product Manager, Adobe Express, Adobe
- Jordan Ellis, Adobe Express Evangelist & Community Advocate, Adobe
Join Adobe Live hosts Jordan Ellis and Andy Lambert for an engaging session focused on enhancing your social media content creation skills.
In this session, you’ll discover:
Efficient content creation techniques: Learn how to leverage the intuitive features in Adobe Express to accelerate your content creation process and save time with one-click actions and swift editing techniques.
How to maximize creativity with AI: Uncover the potential of generative AI to transform your ideas into compelling content effortlessly. Explore how AI can enhance your creativity and help you stand out in the digital landscape.
Seamless integration: Dive into the seamless integration of Adobe tools like Photoshop and Illustrator with Adobe Express, and discover how to edit, resize, and schedule content across different platforms with Content Scheduler.
Delve into the complexities of social media algorithms and discover the creative strategies that fuel growth with Lia Haberman, distinguished creator economy expert and author of the ICYMI newsletter.
In this session, you’ll uncover:
Crafting a social-first approach: Master the art of creating content with a social-first mindset, ensuring that your posts resonate deeply with your audience and boost engagement.
Platform and format accelerators: Explore the platforms and post formats that drive exponential growth, and learn how to leverage them effectively for maximum impact.
Repurposing content for amplification: Learn the importance of repurposing creative effectively to amplify your brand message across different platforms and channels.
How to create content that stands out: Find out how Adobe Express can enhance your content creation process.
Explore the transformative journeys of creators like Don Marshall and Star Wars Theory as they evolve their passions into successful projects using the Spring by Amaze platform. Through a mix of intimate, documentary-style storytelling and live presentations, you’ll witness how creators overcome challenges and find their creative spark. Each story culminates in the reveal of a new creation, symbolizing their unique path. Join us to see how Adobe Express can empower your own creative journey from spark to spotlight, and see the new partnership between Adobe and Amaze come to life.
In this session, you’ll:
Understand how Adobe Express can transform creative ideas into market-ready projects.
Learn through real-world examples how to navigate the creative process, from inspiration to execution
Get inspired by personal stories of creators who have successfully leveraged Adobe Express to elevate their work
Experience the live reveal of new creations, offering practical insights into the tools and techniques used
Hear straight from TikTok experts how innovative tools are making content creation easier, faster, and more accessible than ever. Come learn how to unlock new business possibilities, drive better business results, and create new opportunities to better connect with communities on TikTok. You’ll walk away with TikTok best practices to apply to your business and campaigns — from learning key Adobe features for TikTok creation to understanding that impactful creative content doesn’t just entertain audiences, it drives results for your brand.
You’ll learn:
How to create and optimize your TikTok campaigns quickly and easily with Adobe tools
How TikTok can help drive your brand’s performance goals
How to maximize impact and scale your creative production on TikTok
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