Stories from NASA: Launching Rockets and Brand Campaigns - S6155

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ABOUT THE SESSION

For generations, millions have been inspired by stories, discoveries, and images from NASA missions, from moon landings to the farthest reaches of our universe. Creating content for NASA is a dream job but it comes with a significant cultural responsibility. Join Executive Producer Sami Aziz and Creative Director David Rager for a conversation about creative processes at NASA and how they deliver exceptional material while keeping their feet on the ground and their eyes on the stars.

You’ll learn about:

  • How NASA creatives honor a classic design language while seeking beautiful new ways to represent our infinite universe
  • Collaborative workflows that keep the NASA team on track for major campaigns like launches, landings, planetary missions, and more
  • The pressures and joys of telling science-based stories to a global audience and seeing your work blast into outer space
  • How to bring creativity and story telling within the boundaries of a complex government system

Technical Level: General Audience

Type: Session

Category: Industry Best Practices

Track: Creativity and Design in Business

Audience Types: Art/Creative Director, Business Strategist/Owner

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