Preparing Creatives for the GenAI Generation - S6153

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ABOUT THE SESSION

As generative AI tools begin to appear in enterprise workflows, creatives need guidance, support, and opportunities to build new skills to succeed. Join Billy Seabrook, global chief design officer at IBM iX, to get practical advice on building a future-proof design team where designers’ talents are central to business success. Get a preview of IBM’s upcoming study on the role of AI in the workplace, and hear how this new data can support a thriving design organization where creatives and leaders are prepared to excel in the changing creative landscape.

You’ll learn:

  • Which skills to develop to be a successful designer in the age of GenAI
  • How IBM uses DesignOps to support emerging tech, career growth, and designer productivity — while fighting creative burnout
  • How to steer confidently through a changing technology landscape, while continuing to deliver high-performing creative work

Technical Level: General Audience

Type: Session

Category: Industry Best Practices

Track: Creativity and Design in Business

Audience Types: Art/Creative Director, Business Strategist/Owner, IT, Executive

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