Mastering the Art (and Science) of Font Selection - S6706

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SPEAKERS

ABOUT THE SESSION

Type plays a powerful role in our lives, seeping into our subconscious as we engage with the world around us. Imagine if you could harness that power to elevate your designs, impress clients, and become a better designer? Join us as we go deep into the art and science of typography to help you understand how to be a better user of type.

We’ll discuss:

  • Pairing: To compliment or contrast? We’ll help you pair fonts with confidence.
  • Emotions: See how science can help you find typefaces that match the values, voice, or vibe of a project or brand.
  • Selection: Learn how to stop scrolling through endless fonts and zero in on the right one quickly.

Technical Level: General Audience

Type: Session

Category: Industry Best Practices

Track: Creativity and Design in Business, Drawing, Painting, and Illustration, Graphic Design, Education, Social Media and Marketing

Audience Types: Art/Creative Director, Business Strategist/Owner, Front End Developer, Graphic Designer, Post-Production Professional, Web Designer, Illustrator, IT, Social Media Content Creator, Executive, Marketer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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