Empower Your Design Team for Strategic Impact - S6150

Technical Level: Beginner

Your creative team is at the strategic center of your brand - so why are they spending time resizing assets and tweaking copy? Designers at dentsu, one of the largest global marketing and advertising agency networks in the world, stay strategic by leveraging Adobe Express to keep low-level tasks off their to-do lists. Join Sakura Martin, dentsu’s Global Brand & Design Lead, to learn how you can enable non-designers to self-serve on-brand, engaging content using assets and templates created by your design team - and keep your designers focused on work that delivers real business impact.

In this session, you’ll discover:

• How to support better collaboration between designers and marketers with Adobe Express
• How the dentsu design team scales to manage a cohesive visual identity across 145 markets
• New ways to empower non-designers for on-brand content creation with access to basic imagery and video effects

Technical Level: Beginner

Type: Session

Category: Collaborating with Your Team

Track: Creativity and Design in Business

Audience Types: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Print Designer, Illustrator, Social Media Content Creator, Executive, Marketer