Dancing Robots and Generative AI: The Future of Creativity - S6151

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ABOUT THE SESSION

Hear from Perry Nightingale, SVP for Creative AI, how advanced robotics and the latest generative AI are driving innovation and collaboration across WPP, one of the world's largest creative companies. Perry will be joined on stage by Spot, WPP’s Boston Dynamics robot dog, to share how LiDAR and virtual production have become critical to modern filmmaking.

In this session, Perry will deep dive into how WPP:

  • Integrates new tools like Adobe Substance 3D, Aero, and Adobe Firefly into enterprise workflows
  • Uses advanced robotics, LiDAR, and generative AI to create data-driven creative assets at scale
  • Commits to diversity through a world-leading apprentice program with a focus on generative AI
  • Encourages adoption across the organization of new timesaving Adobe Sensei features in more traditional Adobe tools

Technical Level: General Audience

Type: Session

Category: Generative AI

Track: Creativity and Design in Business

Audience Types: Art/Creative Director, Business Strategist/Owner, Graphic Designer, 3D, Executive

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