Craft a Lasting Impression: Creating a Brand Identity - S6313

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ABOUT THE SESSION

Technical Level: Beginner to Intermediate

Building a memorable and truly unique brand identity that penetrates the modern-day competitive market is fundamental to success. Join Kristy Campbell, graphic designer and brand identity specialist, as she shares essential strategies, skills, and tools to create impactful and cohesive brand identities with the use of Illustrator.

In this energetic session, you’ll learn how to:

  • Create powerful and meaningful logos
  • Unleash a brand personality through the use of illustration
  • Utilize the impact of color and typography styling
  • Use a brands story to shape its identity

Technical Level: Beginner, Intermediate

Type: Session

Category: Industry Best Practices

Track: Graphic Design

Audience Types: Art/Creative Director, Graphic Designer, Print Designer, Illustrator

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