Closed captions in English can be accessed in the video player.
Breaking Down Lollapalooza’s Brand Refresh - VS710
SPEAKERS
-
Senior Art Director, C3 Presents
-
Marketing Director, C3 Presents
-
Brand Director, Live Nation
Featured Products
-
Illustrator
Free trial -
Photoshop
Free trial
Session Resources
No resources available for this session
Session Resources
Sign in to download session resources
ABOUT THE SESSION
Learn how the Lollapalooza team used Photoshop and Illustrator to take the festival’s new visual identity from their screens to Grant Park. Join Patrick Dentler, Sarah McGoldrick Saenz, and Anna Woodard as they discuss how they leveraged a cohesive design system to launch the updated look to fans around the world.
In this session, you’ll learn:
- Techniques for balancing photography, iconography, and text design elements
- Tips and tricks for designing an impactful poster
- How to implement new brand guidelines across multiple deliverables
Technical Level: General Audience, Beginner
Type: Session
Category: Inspiration
Track: Creativity and Design in Business, Graphic Design, Photography, Social Media and Marketing
Audience Types: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Print Designer, Social Media Content Creator, Marketer
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.
Inspiring Insights
Short videos to explore even more
Keep the learning going with insights from industry experts. Get hot tips and tricks and best advice in 50+ bonus video — all under five minutes
Not sure which apps are best for you?
Take a minute. We’ll help you figure it out.