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Analyze This: Social Media Metrics and How to Use Them - VS450
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Sr. Product Manager, Adobe
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Adobe Express
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ABOUT THE SESSION
Technical Level: Beginner to Intermediate
What should you be paying attention to when it comes to your brand’s social media metrics? Join Andy Lambert — author of SOCIAL 3.0, co-founder of ContentCal, and senior product marketing manager, Adobe Express as he demystifies the world of social media analytics to help you make decisions for your brand and business with confidence.
In this session, you’ll discover:
- Social media trends that you need to know right now
- Six steps to increase your social media impact with data
- The single most important social media metric that you need to measure
Technical Level: Beginner, Intermediate
Type: Session
Category: How To, Industry Best Practices
Track: Social Media and Marketing
Audience Types: Business Strategist/Owner, Social Media Content Creator, Marketer
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