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All Ships Rise: How VMware's Brand Team Manages a Global Brand - S6152
SPEAKERS
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Creative Director, Brand Experience, VMware
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Creative Cloud
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Creative Cloud Libraries
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ABOUT THE SESSION
Technical Level: Beginner to Intermediate
Join VMware Creative Director Jef Tyler to learn how his team of 40 designers, content creators, video producers, and project managers uses their workflow and Creative Cloud to streamline all their projects from concept to completion, while successfully managing a US$20 billion global brand across employees, partners, and vendors.
In this session, you’ll learn how to:
- Structure your team project workflows through the Creative Cloud ecosystem from Workfront to the creative applications to Frame.io
- Use application and workflow tips and tricks from the VMware Brand team throughout the creative process
- Enable your in-house teams as well as employees, external vendors, and partners to seamlessly execute and manage your brand
Technical Level: Beginner, Intermediate
Type: Session
Category: Industry Best Practices
Track: Creativity and Design in Business
Audience Types: Art/Creative Director, Business Strategist/Owner, IT, Executive
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