Learn from 175+ sessions from MAX 2023.

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Inspiring Insights

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On-demand sessions

34 sessions

Powerful Personal Branding: Unmask Your True Identity - S6003

In this talk, Chris Do, founder of The Futur, will delve into the captivating world of comics, pop culture, psychology, and storytelling to uncover powerful personal branding strategies that have allowed him to collaborate with Fortune 500 companies and build a loyal fan base of true believers. Learn how to assemble your own team of collaborators who will help you achieve your mission. Explore the importance of creating a captivating visual identity and how to remain consistent and authentic across all channels. You’ll learn how to: Identify your allies, sidekicks, archnemesis, rogues gallery of villains Craft a compelling origin story, and discover your hidden superpower Design a striking visual identity, and find your two-word brand

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The Intersection of AI and Creativity: Present and Future - VS706

Mat Atkinson, Anthony Welgemoed

The potential for collaboration between humans and machines is massive — don’t miss this vital discussion on the future of AI in creative industries. Join Ziflow's co-founder Mat Atkinson as he discusses the impact that AI technology has had on marketing, design, content creation, and more. In this session, you’ll explore: Basics of AI technology, including machine learning, natural language processing, and computer vision How these generative AI tools are being used today to improve the creative process Common concerns about the impact of AI on job security and the future of work in the creative sector The benefits and challenges of integrating AI into creative workflows, and the need for human oversight into the use of this technology

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Grow Your Brand on Social Media with Adobe Express - VS453

Technical Level: Beginner to Intermediate Whether you want to get more followers, boost engagement, or increase sales (or all three), discover how to take your brand and business to the next level with Adobe Express. This session is perfect for small business owners, solopreneurs, marketers, and anyone creating social media content for their own business or their clients. In this session, brand designer Liz Mosley will cover: The keys to unlocking brand growth on social media How consistency drives brand recognition and trust among your social media audience How to bring brand assets from Creative Cloud apps, including Photoshop, into Adobe Express Practical tips for building brand consistency into your team’s creative project workflow, including how to set up and quickly apply a comprehensive brand kit in Adobe Express

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Increase your Earning Potential: Venturing into Web Design - VS709

The key to sustainable growth for designers and agencies is increasing the value you provide each client — and the amount you can charge for your work — not simply taking on more clients. You may have been hired for your strategic thinking and creativity, but now you can learn how to apply those skills to website design — and how to integrate this service into your current client offerings. By employing a low-code solution, you can make web design a natural extension of your existing digital creative work. In this session, you’ll learn: Tips for using Adobe tools and translating your design skills into website design Resources on pricing your web design services and marketing your skills Strategies to use social media and personal branding to attract your ideal client Blueprints for incorporating web design into your sales process — from outreach to upselling

By clicking add to schedule, I agree the Adobe family of companies may share my information with Squarespace to contact me about this session. You may view the session without adding to schedule.

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First Takes from the Community: Adobe Firefly and Generative AI - AL602

  • Kladi V, Award-Winning Designer, Visual Strategist, Instructor, and Author, Adobe
  • Howard Pinsky, Senior Design Evangelist, Adobe

Join us LIVE as award-winning designer Kladi from Printmysoul takes you through new Generative AI features across the Creative Cloud apps. Learn how Generative AI has the potential to unlock imagination and amplify creative expression for all. Hang out with us live in the Creative Park or tune in virtually to: See how real creatives use the newest Generative AI features in Illustrator, Photoshop, and Adobe Express Build connections with an inclusive global community Get inspired to take your design skills to the next level

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Leveraging the Adobe Ecosystem by Connecting Everywhere - VS712

Simplify your efforts and become future-proof by leveraging the Adobe ecosystem and expanding it to Microsoft Office, SharePoint, WordPress, Google Workspace, and many more applications. In this session, learn how seamless collaboration across your organization can help you deliver better work, create faster results, and save money. Join us to discover: How to explain the benefits of a new solution to corporate IT and security How to combine the power of Adobe Express and AEM Assets How to differentiate solutions by capabilities and enterprise readiness How easy it is to roll out a connector to 10 or 500 users Everything you need to understand in-app connectors

By clicking add to schedule, I agree the Adobe family of companies may share my information with CI HUB to contact me about this session. You may view the session without adding to schedule.

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Analyze This: Social Media Metrics and How to Use Them - VS450

Technical Level: Beginner to Intermediate What should you be paying attention to when it comes to your brand’s social media metrics? Join Andy Lambert — author of SOCIAL 3.0, co-founder of ContentCal, and senior product marketing manager, Adobe Express as he demystifies the world of social media analytics to help you make decisions for your brand and business with confidence. In this session, you’ll discover: Social media trends that you need to know right now Six steps to increase your social media impact with data The single most important social media metric that you need to measure

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Empower Your Team: Creative Workflows Across Adobe Apps - VS452

Claude Piché, Brad Soroka

Technical Level: Beginner to Intermediate Creative collaboration is at the heart of great content design. Whether you’re a creative professional or a marketer, explore how you can bring together people, processes, and creative content in new ways to collaborate with and empower the teams you support. Join Adobe Express expert Brad Soroka along with Senior Designer Claude Piche to discover how you can support your team to create stunning on-brand content at scale, leveraging assets and workflows across all of your Creative Cloud apps. In this session, you’ll learn how to: Complete creative projects faster as a team with real-time collaboration and commenting Empower your team with comprehensive brand kits Create and share Adobe Express templates that leverage linked Photoshop and Illustrator assets

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Craft Compelling Video Campaigns Using Adobe Express - VS815

Are you ready to create promotional video campaigns and elevate your brand’s online presence? Join creative director Anika Aggarwal in this session as she explores the powerful video features in Adobe Express and how they can transform your small business marketing efforts. In this session, you’ll discover: How to incorporate Adobe Stock videos and audio tracks to create attention-grabbing, on-brand visuals The art of resizing and duplicating videos to fit different social platforms seamlessly The potential of AI with the Attention Insight add-on to make data-driven decisions How to apply brand elements seamlessly to maintain consistency across your promotional content

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Dreaming Big and Working Powerfully with Adobe Express - VS801

Join self-taught brand designer and creator of Design by Ayelet in discovering how to go from clueless to clued-up and overcoming hardships to build your dream life. Learn how you can bring your power and evolve your skills so that you can show up as the best version of you. From beginners who don’t know where to start, to intermediates looking to level up their workflow, together we will discover the magic of Adobe Express and a little bit of self-belief!

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Enhance Your Creativity with New Photoshop Features - VS303

Technical Level: Intermediate to Advanced Enhance your creativity and level up your Photoshop skills like never before. In this session, Evangelist Paul Trani will walk through how to use new technology and tools in Photoshop that seem like nothing less than magic. Learn about new features as well as tons of tips you’ll wish you knew years ago. In this session, you’ll discover how to: Use the power and precision of new features in Photoshop to take your images to the next level Boost your productivity by integrating Adobe Express into your Photoshop workflow Deliver results that are truly mind-blowing and make previously tedious tasks fun

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As Easy as Drag and Drop: Making Videos in Adobe Express - VS451

Technical Level: Beginner to Intermediate When it comes to creating social media content, video is king. And with the Adobe Express all-in-one editor, creating social media videos is quick and easy — whether you’re animating static content, starting from your own video, leveraging Adobe Stock video, or finding inspiration with a video template. Join digital storyteller and former Adobe Creative Resident Hallease Narvaez as she transforms a single video into two weeks worth of social content, all in Adobe Express. You’ll learn how to: Trim and refine individual scenes, objects, and layers in your video Synchronize your content with Adobe Stock music Resize your video content for multiple social channels Take your video content to your social channels in a few quick steps

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Breaking Down Lollapalooza’s Brand Refresh - VS710

Anna Woodard, Patrick Dentler, Sarah Saenz

Learn how the Lollapalooza team used Photoshop and Illustrator to take the festival’s new visual identity from their screens to Grant Park. Join Patrick Dentler, Sarah McGoldrick Saenz, and Anna Woodard as they discuss how they leveraged a cohesive design system to launch the updated look to fans around the world. In this session, you’ll learn: Techniques for balancing photography, iconography, and text design elements Tips and tricks for designing an impactful poster How to implement new brand guidelines across multiple deliverables

By clicking add to schedule, I agree the Adobe family of companies may share my information with LiveNation to contact me about this session. You may view the session without adding to schedule.

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Create Trending Content Quickly with Adobe Express - VS454

Whether it’s TikTok or Instagram, online trends come and go in a flash, but capitalizing on trending social content is key to growing your online community. In this session, learn how to quick-start your marketing content creation process in Adobe Express, so you can spot a trend and push out captivating content in just a few clicks. Marketing consultant and small business specialist Kim Darragon will cover how to: Leverage professionally designed templates to create stunning on-trend social media campaigns Design whatever you need quickly with generative AI tools powered by Adobe Firefly Quickly apply brand elements across your content Push content out to multiple social channels at once

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First Takes from the Community: Adobe Express for Professionals - AL611

Join us LIVE with brand strategist Phil Pallen as he walks you through how to create a marketing campaign using Creative Cloud apps and Adobe Express. Learn how to take assets created in Photoshop and Illustrator and make multi-page campaigns to fit your marketing needs. Hang out with us live in the Creative Park or tune in virtually to: See how real creatives use Photoshop, Illustrator, Adobe Firefly, and Generative AI Build connections with an inclusive global community Get inspired to take your 3D skills to the next level

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5 Ways to Enhance Your Creative Business with Adobe Express - VS814

  • Kitiya Palaskas, Craft-based Designer and Adobe Express Ambassador, Kitiya Palaskas Studio

As creative entrepreneurs we often have to juggle multiple responsibilities in the day-to-day running of our businesses. Wouldn’t it be great if we had a suite of tools that could help us enhance our design, marketing, and collaboration workflows? That’s where Adobe Express comes in. Join Kitiya Palaskas, craft-based designer and Adobe Express Ambassador, for an exploratory session on how to leverage the powerful tools in Adobe Express to take your creative business to the next level. We’ll explore: How to use Adobe Express as a one-stop shop for your creative business marketing Handy tools for collaboration and teamwork How to design a suite of assets for your business using Adobe Express templates How to add flair and personality to your Adobe Express designs How to integrate other tools in Creative Cloud into your Adobe Express projects

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Promote Your Online Store with Adobe Express - VS805

Join creative entrepreneur Nikki McWilliams for a detailed look at how she uses Adobe Express to create attention-grabbing content to drive traffic to an online store. This session is perfect for independent product-based businesses, makers, artists, and solopreneurs. Topics covered include: Using brands in Adobe Express to create trust and credibility between you and your customers Adding your own hand-drawn elements to elevate your unique brand aesthetic Organizing multiple brands and accessing libraries seamlessly in Photoshop

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First Takes from the Community: Build Your Brand - AL616

Join us LIVE with personal branding expert Hadrien Chatelet to explore the latest features in Adobe Express. Join the session to explore new workflows and take your social media presence to the next level. Ask your questions live and join the community to get inspired to freshen up your social assets.

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Separating Hype from Reality: The Real Data behind Marketing and GenAI - S6704

  • Mike Brinker, Principal and Global Deloitte Digital Leader, Deloitte Digital

According to Deloitte Digital’s newly-released research, 46% of marketers will deploy GenAI in their content production by 2024. Will you be one of them, or are you still wondering if GenAI is for you? Join Deloitte Digital’s Mike Brinker to hear more about the research, discover strategies for utilizing GenAI to meet growing content production demands, and get a sneak peek at how the Deloitte Digital Content Studio is deploying GenAI in Content Production workflows. In this session, you’ll learn: The primary use cases for GenAI in content production The drivers that have led early adopters to use GenAI The ROI that these GenIA early adopters are seeing

By clicking add to schedule, I agree the Adobe family of companies may share my information with Deloitte to contact me about this session.

Mastering the Art (and Science) of Font Selection - S6706

Type plays a powerful role in our lives, seeping into our subconscious as we engage with the world around us. Imagine if you could harness that power to elevate your designs, impress clients, and become a better designer? Join us as we go deep into the art and science of typography to help you understand how to be a better user of type. We’ll discuss: Pairing: To compliment or contrast? We’ll help you pair fonts with confidence. Emotions: See how science can help you find typefaces that match the values, voice, or vibe of a project or brand. Selection: Learn how to stop scrolling through endless fonts and zero in on the right one quickly.

By clicking add to schedule, I agree the Adobe family of companies may share my information with Monotype to contact me about this session.