Learn from 175+ sessions from MAX 2023.

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Inspiring Insights

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On-demand sessions

68 sessions

Creativity Super Session: Graphic Design - SS1

Paul Trani, Anna McNaught, Magdiel Lopez, James Barnard, Kelsey Slay

Join Adobe Principal Evangelist Paul Trani and top designers Kelsey Slay, Anna McNaught, and Magdiel Lopez as they show off new technologies to help speed up and perfect your graphic design workflows using tools like Photoshop, Illustrator, Adobe Express, and Adobe Firefly. Bonus! Top logo designer James Barnard takes the stage with Signed off, No Amends, sharing insights and tips and tricks for improving the client-designer dynamic, all pulled from his professional experiences. You’ll walk out of this session with: New features, pro tips, and collaboration tools using Illustrator and Express Ways to use generative AI technology in Photoshop and Adobe Firefly to create content on the fly Inspiring ideas to revise your design process to get to “Yes” while minimizing churn and revisions

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Powerful Personal Branding: Unmask Your True Identity - S6003

In this talk, Chris Do, founder of The Futur, will delve into the captivating world of comics, pop culture, psychology, and storytelling to uncover powerful personal branding strategies that have allowed him to collaborate with Fortune 500 companies and build a loyal fan base of true believers. Learn how to assemble your own team of collaborators who will help you achieve your mission. Explore the importance of creating a captivating visual identity and how to remain consistent and authentic across all channels. You’ll learn how to: Identify your allies, sidekicks, archnemesis, rogues gallery of villains Craft a compelling origin story, and discover your hidden superpower Design a striking visual identity, and find your two-word brand

By clicking add to schedule, I agree the Adobe family of companies may share my information with The Futur to contact me about this session.

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Walking the Tightrope: Fact vs. Fiction in Film Design - S6002

Fake love letters, forged telegrams, prison escape maps — graphic movie props are thoroughly researched and designed, and then served with a large dollop of artistic license. Join Annie Atkins, graphic designer for movies such as Wes Anderson’s The Grand Budapest Hotel and Spielberg’s Bridge of Spies, as she takes you on a journey through her artistic process. In this whirlwind tour, you’ll learn about: Historical accuracy in film design: and when to throw it all out of the window A step-by-step demonstration of how to create a movie prop using both digital and analog methods What happens when it all goes wrong (Annie loves sharing a good mistake or two.)

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The Power of Creativity in Trying Times: A Family Legacy - S6004

Join celebrated designer Dana Tanamachi as she takes us on a journey through the ups and downs of her illustrious career — and her family’s uniquely American story. We’ll take a look at how creativity can help us cope in difficult circumstances, and how it gives us hope and dignity in trying times. Through lighthearted yet intimate storytelling, Dana will unpack what it means to nurture and leave a legacy of creativity, something she learned from the matriarchs in her own lineage. In this heartwarming session, Dana will share: A visual feast of her vintage-inspired lettering, illustrations, and murals How dollar store chalk landed her work on the covers of Time and O, The Oprah Magazine; an exclusive collection at Target; and beyond A rare and inspiring glimpse of the art and handmade crafts from WWII-era Japanese-American internment camps — some from her family’s personal collection

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The Intersection of AI and Creativity: Present and Future - VS706

Mat Atkinson, Anthony Welgemoed

The potential for collaboration between humans and machines is massive — don’t miss this vital discussion on the future of AI in creative industries. Join Ziflow's co-founder Mat Atkinson as he discusses the impact that AI technology has had on marketing, design, content creation, and more. In this session, you’ll explore: Basics of AI technology, including machine learning, natural language processing, and computer vision How these generative AI tools are being used today to improve the creative process Common concerns about the impact of AI on job security and the future of work in the creative sector The benefits and challenges of integrating AI into creative workflows, and the need for human oversight into the use of this technology

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Modern Tools for Creating Compelling Composites in Photoshop - VS304

Technical Level: Intermediate Join Julieanne Kost, digital imaging evangelist at Adobe, and learn how to expedite your creative process using the newest features in Photoshop. Discover how Julieanne seamlessly merges disparate visual elements to create a single, surreal, composited scene. She’ll demonstrate how to incorporate powerful tools into your workflow to enhance efficiency from conceptualization to finalization.  Topics include:  Using the latest Photoshop features powered by Adobe Firefly to boost the creative spark Choosing and unifying elements to create successful compositions Leveraging powerful new Photoshop features that will transform your compositing workflow

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Typography Across InDesign, Illustrator, and Photoshop - VS306

  • Nigel French, Graphic Designer, Photographer, Design Teacher, Nigel French Graphic Design

InDesign, Illustrator, and Photoshop form a powerful trio, offering unparalleled control and creative freedom in typographic design. While these applications share some tools, each possesses unique features and strengths in the realm of typography. In this session, join graphic designer Nigel French as he unveils how to play to those strengths. We’ll see which app(s) to use when faced with different typographic challenges, whether you’re working with a single character, a thousand-page book, or anything in between. You’ll learn how to: Use the robust typographic tools in InDesign for long documents and layouts Leverage the precision, vector-based scalability, and flexibility in Illustrator when it comes to expressive typography Explore type as image with Photoshop effects based on layer masks, Smart Objects, and blending modes Strategically combine these apps

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First Takes from the Community: Graphic Design - AL601

  • Voodoo Val, Illustrator & Creative Livestreamer, Digital Painter, Creative Educator
  • Sydney Michuda, Designer, Illustrator, Creative Director, Super Creative

Join us LIVE as designer Sydney Michuda explores what’s new for graphic designers in Illustrator and Photoshop. Tune in, get your questions answered, and learn how to create custom brand assets and enhance your graphic design workflow with the newest features in Illustrator and Photoshop. Hang out with us live in the Creative Park or tune in virtually to: See how real creatives use the newest features in Illustrator and Photoshop, including Generative AI Build connections with an inclusive global community Get inspired to take your design skills to the next level

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Tips, Tricks, and Secrets Every Illustrator User Should Know - VS301

Technical Level: Beginner to Intermediate Everyone loves to learn new Illustrator tips and tricks and hidden gems. Join short-form video creator and graphic designer Callum McHugh in this fast-paced rapid-fire session as he dives into his most popular tips and tricks that will help you get the most out of your time with Illustrator. This session will cover a wide range of Illustrator topics including: How to use tools you may never have used before Ways to speed up and simplify your workflow How to tackle common design issues and fix them

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Increase your Earning Potential: Venturing into Web Design - VS709

The key to sustainable growth for designers and agencies is increasing the value you provide each client — and the amount you can charge for your work — not simply taking on more clients. You may have been hired for your strategic thinking and creativity, but now you can learn how to apply those skills to website design — and how to integrate this service into your current client offerings. By employing a low-code solution, you can make web design a natural extension of your existing digital creative work. In this session, you’ll learn: Tips for using Adobe tools and translating your design skills into website design Resources on pricing your web design services and marketing your skills Strategies to use social media and personal branding to attract your ideal client Blueprints for incorporating web design into your sales process — from outreach to upselling

By clicking add to schedule, I agree the Adobe family of companies may share my information with Squarespace to contact me about this session. You may view the session without adding to schedule.

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First Takes from the Community: Adobe Firefly and Generative AI - AL602

  • Kladi V, Award-Winning Designer, Visual Strategist, Instructor, and Author, Adobe
  • Howard Pinsky, Senior Design Evangelist, Adobe

Join us LIVE as award-winning designer Kladi from Printmysoul takes you through new Generative AI features across the Creative Cloud apps. Learn how Generative AI has the potential to unlock imagination and amplify creative expression for all. Hang out with us live in the Creative Park or tune in virtually to: See how real creatives use the newest Generative AI features in Illustrator, Photoshop, and Adobe Express Build connections with an inclusive global community Get inspired to take your design skills to the next level

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Leveraging the Adobe Ecosystem by Connecting Everywhere - VS712

Simplify your efforts and become future-proof by leveraging the Adobe ecosystem and expanding it to Microsoft Office, SharePoint, WordPress, Google Workspace, and many more applications. In this session, learn how seamless collaboration across your organization can help you deliver better work, create faster results, and save money. Join us to discover: How to explain the benefits of a new solution to corporate IT and security How to combine the power of Adobe Express and AEM Assets How to differentiate solutions by capabilities and enterprise readiness How easy it is to roll out a connector to 10 or 500 users Everything you need to understand in-app connectors

By clicking add to schedule, I agree the Adobe family of companies may share my information with CI HUB to contact me about this session. You may view the session without adding to schedule.

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Generative Typography: Creative Technology as Muse - VS305

  • Lynne Yun, Designer, Educator & Technologist, Space Type

How can we have a symbiotic relationship with the ever-evolving field of creative technology? Join designer and technologist Lynne Yun to hear how as a creative who loves the hands-on nature of calligraphy, the detail-oriented work of type design, and the surprises hidden in the realm of creative coding, her practice is inspired by technological advances. In this session, you’ll: Learn various ways that creative technology can help spark your creativity Challenge your notions of what type, typography, and calligraphy can be Be inspired by seeing the behind-the-scenes of a multidisciplinary practice that is ever evolving

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Designing with Accessibility in Mind with Creative Cloud - VS302

  • Chad Chelius, Adobe Community Expert, Accessible Document Specialist, Author, Consultant, Chax Training and Consulting

Are you uncertain about what it means for a digital document to be accessible? Not sure what elements need to be considered to ensure that documents you create are accessible? Join Accessible Document Specialist Chad Chelius to discover how users of assistive technology consume digital content, and learn critical skills to avoid common accessibility barriers during the design process. Learn about the accessibility features that exist (or don’t) in Photoshop, Illustrator, InDesign, and Acrobat and how to employ them to create a document that can be read by all users. In this session, you’ll learn: How users with disabilities consume digital content Accessibility fundamentals to get you started creating accessible content How to use the accessibility tools in the Adobe applications that you may not have known were there

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Making Climate Change Posters with Photoshop Generative Fill - VS816

Join digital artist Rames Harikrishnasamy in this dynamic Photoshop session, where the power of AI meets the urgency of climate change. In this workshop, you’ll discover the art of crafting impactful posters to raise awareness about global warming. Through a step-by-step demonstration, Rames will guide you through essential techniques, including: Background removal Precise color correction Expertly handling shadows and highlights Implementing creative color filters

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First Takes from the Community: Graphic Design with Flyn Tracy - AL619

Dive in LIVE with designer Flyn Tracy as he unveils the latest offerings for graphic designers in Illustrator and Photoshop. Jump on board, have your queries addressed, and grasp how to craft bespoke brand elements, all while optimizing your graphic design techniques with the freshest features of Illustrator and Photoshop. Join the buzz directly at the Creative Park or connect with us online to: Witness firsthand the application of Illustrator and Photoshop's cutting-edge features by seasoned creators, spotlighting Generative AI. Foster relationships within a welcoming global design community. Ignite the drive to elevate your design acumen.

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Meet the Speaker: Sophie Elinor on Animation - AL620

Catch the LIVE session featuring Sophie Elinor, a renowned illustrator and animator, at Adobe MAX. Bring your questions and delve into how she harnesses Illustrator and After Effects to amplify her skills, make things move, and create animations that pop!

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Joining the Dots Between Art, Photography, and Design - VS804

Álvaro Rodríguez Sáez, Alberto Rodríguez Sáez, Andrea Kaiser Moro

Join the co-founders of Bendito Mockup as they take you on a journey through the ups and downs of building a mockup brand that — in a surprisingly short time — has helped agencies such as Pentagram, &Walsh, and Studio Nari to showcase their work. We’ll take a look at how they, graphic designers themselves, discovered a new profession in mockup creation and how they’re testing the limits of what a mockup can be by working with different collaborators that bring their vision to life. In this session, you’ll: Learn about the challenges faced, lessons learned, and fears they’re still navigating Hear how they managed to create a brand that penetrated the mockup industry by finding their own voice Get tips and tricks on how they work with Photoshop to craft their iconic mockups

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First Takes from the Community: Graphic Design - AL613

Join us LIVE with designer Melanie Daveid to explore the latest in Illustrator and Photoshop. Join the session to explore new design workflows, discover updated features through Firefly, meet the community, and ask all of your questions live.

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First Takes from the Community: What's New in Adobe Firefly - AL615

Join us LIVE with Creative Cloud guru Tim Möbest to explore the latest features powered by Adobe Firefly. Join the session to explore new CC workflows and discover updated Generative AI features to level up your designs, meet the community, and ask all of your questions live.

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Enhance Your Creativity with New Photoshop Features - VS303

Technical Level: Intermediate to Advanced Enhance your creativity and level up your Photoshop skills like never before. In this session, Evangelist Paul Trani will walk through how to use new technology and tools in Photoshop that seem like nothing less than magic. Learn about new features as well as tons of tips you’ll wish you knew years ago. In this session, you’ll discover how to: Use the power and precision of new features in Photoshop to take your images to the next level Boost your productivity by integrating Adobe Express into your Photoshop workflow Deliver results that are truly mind-blowing and make previously tedious tasks fun

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