Learn from 175+ sessions from MAX 2023.

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On-demand sessions

15 sessions

Grow Your Brand on Social Media with Adobe Express - VS453

Technical Level: Beginner to Intermediate Whether you want to get more followers, boost engagement, or increase sales (or all three), discover how to take your brand and business to the next level with Adobe Express. This session is perfect for small business owners, solopreneurs, marketers, and anyone creating social media content for their own business or their clients. In this session, brand designer Liz Mosley will cover: The keys to unlocking brand growth on social media How consistency drives brand recognition and trust among your social media audience How to bring brand assets from Creative Cloud apps, including Photoshop, into Adobe Express Practical tips for building brand consistency into your team’s creative project workflow, including how to set up and quickly apply a comprehensive brand kit in Adobe Express

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Increase your Earning Potential: Venturing into Web Design - VS709

The key to sustainable growth for designers and agencies is increasing the value you provide each client — and the amount you can charge for your work — not simply taking on more clients. You may have been hired for your strategic thinking and creativity, but now you can learn how to apply those skills to website design — and how to integrate this service into your current client offerings. By employing a low-code solution, you can make web design a natural extension of your existing digital creative work. In this session, you’ll learn: Tips for using Adobe tools and translating your design skills into website design Resources on pricing your web design services and marketing your skills Strategies to use social media and personal branding to attract your ideal client Blueprints for incorporating web design into your sales process — from outreach to upselling

By clicking add to schedule, I agree the Adobe family of companies may share my information with Squarespace to contact me about this session. You may view the session without adding to schedule.

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Leveraging the Adobe Ecosystem by Connecting Everywhere - VS712

Simplify your efforts and become future-proof by leveraging the Adobe ecosystem and expanding it to Microsoft Office, SharePoint, WordPress, Google Workspace, and many more applications. In this session, learn how seamless collaboration across your organization can help you deliver better work, create faster results, and save money. Join us to discover: How to explain the benefits of a new solution to corporate IT and security How to combine the power of Adobe Express and AEM Assets How to differentiate solutions by capabilities and enterprise readiness How easy it is to roll out a connector to 10 or 500 users Everything you need to understand in-app connectors

By clicking add to schedule, I agree the Adobe family of companies may share my information with CI HUB to contact me about this session. You may view the session without adding to schedule.

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Analyze This: Social Media Metrics and How to Use Them - VS450

Technical Level: Beginner to Intermediate What should you be paying attention to when it comes to your brand’s social media metrics? Join Andy Lambert — author of SOCIAL 3.0, co-founder of ContentCal, and senior product marketing manager, Adobe Express as he demystifies the world of social media analytics to help you make decisions for your brand and business with confidence. In this session, you’ll discover: Social media trends that you need to know right now Six steps to increase your social media impact with data The single most important social media metric that you need to measure

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Empower Your Team: Creative Workflows Across Adobe Apps - VS452

Claude Piché, Brad Soroka

Technical Level: Beginner to Intermediate Creative collaboration is at the heart of great content design. Whether you’re a creative professional or a marketer, explore how you can bring together people, processes, and creative content in new ways to collaborate with and empower the teams you support. Join Adobe Express expert Brad Soroka along with Senior Designer Claude Piche to discover how you can support your team to create stunning on-brand content at scale, leveraging assets and workflows across all of your Creative Cloud apps. In this session, you’ll learn how to: Complete creative projects faster as a team with real-time collaboration and commenting Empower your team with comprehensive brand kits Create and share Adobe Express templates that leverage linked Photoshop and Illustrator assets

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As Easy as Drag and Drop: Making Videos in Adobe Express - VS451

Technical Level: Beginner to Intermediate When it comes to creating social media content, video is king. And with the Adobe Express all-in-one editor, creating social media videos is quick and easy — whether you’re animating static content, starting from your own video, leveraging Adobe Stock video, or finding inspiration with a video template. Join digital storyteller and former Adobe Creative Resident Hallease Narvaez as she transforms a single video into two weeks worth of social content, all in Adobe Express. You’ll learn how to: Trim and refine individual scenes, objects, and layers in your video Synchronize your content with Adobe Stock music Resize your video content for multiple social channels Take your video content to your social channels in a few quick steps

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Breaking Down Lollapalooza’s Brand Refresh - VS710

Anna Woodard, Patrick Dentler, Sarah Saenz

Learn how the Lollapalooza team used Photoshop and Illustrator to take the festival’s new visual identity from their screens to Grant Park. Join Patrick Dentler, Sarah McGoldrick Saenz, and Anna Woodard as they discuss how they leveraged a cohesive design system to launch the updated look to fans around the world. In this session, you’ll learn: Techniques for balancing photography, iconography, and text design elements Tips and tricks for designing an impactful poster How to implement new brand guidelines across multiple deliverables

By clicking add to schedule, I agree the Adobe family of companies may share my information with LiveNation to contact me about this session. You may view the session without adding to schedule.

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Adobe Express Add-ons: Spark Creativity with Powerful Gems - S6712

Adobe Express add-ons are powerful gems that increase productivity and spark creativity. Learn how to incorporate these partner integrations into your workflow like storage connectors (Dropbox, One Drive), design elements (Wannathis, UnDraw), and accessibility tools (Attention Insights, Color Blindness Simulator). Hear from a panel of add-on partners on the best ways to use their integrations in your work. You’ll learn how to: Take advantage of Adobe Express add-ons and their full capabilities Create engaging design assets even faster than before Get started on building your own add-on to create a custom workflow

Secrets to Building a Creative Team for the Future - S6710

  • Adam Morgan, Senior Director of Brand & Creative, Splunk; Host of Real Creative Leadership podcast, Stoke, Splunk

Learn the secrets to building a creative team for the future You may wonder if you have it right when organizing your team. The right structure or roles? How do the best companies do it? You’re about to find out. Join global creative leader and host of the Real Creative Leadership podcast Adam Morgan as he walks through proprietary research from The Stoke Group. He’ll share insights and winning operating models from creative leaders at Fortune 500 companies, creative agencies, and global brands. In this session, you’ll learn: How to build a creative team that improves communication, solves organizational problems, boosts creativity, and drives growth How world-class brands organize their team structure Why team structure is key to collaboration, innovation, and productivity What creative teams need to scale and thrive

By clicking add to schedule, I agree the Adobe family of companies may share my information with Stoke to contact me about this session.

Creativity at Scale with an AI-Driven Supply Chain - S6702

Creative demand from digital marketing teams continues to increase at an exponential rate. Meanwhile, customer expectations for delivering optimal experiences are higher than ever. Join Russ Nelson, director of Adobe solutions and services at CDW, and Peggy Waite Bradley, experience optimization architect, for a discussion on how Adobe solutions, including Firefly, can help bring creative and marketing closer together. Topics will include: Examples use cases for generative AI in creating outstanding customer experiences Scaling AI to meet marketing requirements and automate repetitive tasks Using Firefly to maximize the potential of Adobe’s machine learning personalization capabilities Integrating AI into an overall seamless workflow Avoiding privacy concerns from overpersonalization powered by generative AI

By clicking add to schedule, I agree the Adobe family of companies may share my information with CDW to contact me about this session.

Streamline Your Workflows with Photoshop and Adobe Express - S6312

  • Jesús Ramirez, Graphic Artist, Finisher, Educator, Adobe Community Expert, Photoshop Training Channel

Technical Level: Beginner, Intermediate Welcome to a transformative journey through the dynamic duo of Photoshop and Adobe Express. In this in-depth session for beginners, we’re diving into the latest features of these powerful tools and showing you how they can revolutionize your creative process, save you time, and streamline your workflows. This eye-opening session will leave you thinking, “Wow, I didn’t know I could do that!” You’ll learn how to: Add and edit linked Photoshop assets in Adobe Express to keep your creations up to date Import PSDs directly into Adobe Express to enhance your designs Make quick edits with Adobe Express, including updating copy and manipulating images Use new generative AI features in Photoshop and Adobe Express

Supercharge Your Brand’s Success on TikTok with Adobe - S6703

Hear straight from TikTok experts themselves in this hands-on creative workshop. Andrew Banis, head of creative operations at TikTok, and a special TikTok creator guest will share strategies for maximizing the power of creativity on TikTok and making next-level video content quickly and easily with Adobe tools. You’ll walk away with TikTok best practices to apply to your business and campaigns — from learning key Adobe features for TikTok creation to understanding that impactful creative content doesn’t just entertain audiences, it drives results for your brand. Bonus: You might leave with your own TikTok video or two. You’ll learn: How to create TikTok videos quickly and easily with Adobe tools How TikTok can help drive your brand’s performance goals How to maximize impact and scale your creative production on TikTok

By clicking add to schedule, I agree the Adobe family of companies may share my information with TikTok to contact me about this session.

Creating Enchanting Visuals with New Timesaving Techniques - S6306

  • Kladi V, Award-Winning Designer, Visual Strategist, Instructor, and Author, Adobe

Technical Level: Beginner to Intermediate Learn how to use the newest Photoshop features to speed up your content creation workflow. Join visual strategist Kladi Vergine as she shows you how to flawlessly create engaging content by integrating Adobe's generative AI technology into your workflows, while working as a freelancer or collaborating with others. Kladi will show you how to: Effortlessly remove unwanted objects from images in just a few steps Speed up project completion with streamlined feedback automatically integrated into the workflow Seamlessly change the look of your images with tools that automate complex tasks like editing and adjusting layers Keep viewers glued to your channels by producing amazing and unique content

Animated Characters for Social Media: Character Animator - S6607

  • Dave Werner, Lead Designer, Adobe Character Animator, Adobe

Technical Level: Beginner Adding animated characters to your videos is a proven way to increase viewer engagement — and now it’s easier than ever to get started. Join Adobe designer and YouTuber Dave Werner as he walks through the workflows and tips he uses to create explainer videos, cartoon shorts, music videos, and more with Character Animator and Adobe Express. In this session, you’ll learn how to: Record performances and add emotion to animated characters Create custom characters with personalized skin tones, hairstyles, and more Integrate characters seamlessly into your existing video workflows

Boost Creativity with AI-Powered Content Creation - S6450

Technical Level: Beginner to Intermediate Unlock new levels of creativity in Adobe Express with Adobe Firefly generative AI technology. Discover how, far from replacing creative work, generative AI empowers you to build on your natural creative instincts and bring your ideas into the world faster, exactly as you imagine them. In this session, brand identity designer and Adobe Live contributor Andrew Hochradel will demonstrate how generative AI technology in Adobe Express can help you generate the creative building blocks of content that wows on social media and beyond. Join this session to explore: How you can use everyday language to generate extraordinary text effects and images Creative lettering and typography techniques powered by generative AI technology New ways to ideate, create, and boost your team’s creativity