Learn from 175+ sessions from MAX 2023.

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Inspiring Insights

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On-demand sessions

191 sessions

Creativity Super Session: Graphic Design - SS1

Paul Trani, Anna McNaught, Magdiel Lopez, James Barnard, Kelsey Slay

Join Adobe Principal Evangelist Paul Trani and top designers Kelsey Slay, Anna McNaught, and Magdiel Lopez as they show off new technologies to help speed up and perfect your graphic design workflows using tools like Photoshop, Illustrator, Adobe Express, and Adobe Firefly. Bonus! Top logo designer James Barnard takes the stage with Signed off, No Amends, sharing insights and tips and tricks for improving the client-designer dynamic, all pulled from his professional experiences. You’ll walk out of this session with: New features, pro tips, and collaboration tools using Illustrator and Express Ways to use generative AI technology in Photoshop and Adobe Firefly to create content on the fly Inspiring ideas to revise your design process to get to “Yes” while minimizing churn and revisions

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Break Through: Amplify Your Creative Voice in Motion Design - S6006

Prepare to feel unstoppable as Amanda Russell, co-founder and creative director at Cream Studio, reveals how overcoming presentation anxiety led her to becoming a well-respected industry leader in motion design. Amanda will candidly share the secret toolkit that will empower you to express your unique creative perspective without fear. This session is for creative professionals who want to learn how to squash crippling nerves, confidently speak while showcasing their portfolio, and gain respect as a standout leader in a competitive creative market. Amanda will openly discuss and share tips on how to: Block nerves so you can communicate creative ideas more effectively Present your pitch deck so you look like a pro Advance your creative career through meaningful conversation Earn fans, followers, and clients without trying too hard

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Powerful Personal Branding: Unmask Your True Identity - S6003

In this talk, Chris Do, founder of The Futur, will delve into the captivating world of comics, pop culture, psychology, and storytelling to uncover powerful personal branding strategies that have allowed him to collaborate with Fortune 500 companies and build a loyal fan base of true believers. Learn how to assemble your own team of collaborators who will help you achieve your mission. Explore the importance of creating a captivating visual identity and how to remain consistent and authentic across all channels. You’ll learn how to: Identify your allies, sidekicks, archnemesis, rogues gallery of villains Craft a compelling origin story, and discover your hidden superpower Design a striking visual identity, and find your two-word brand

By clicking add to schedule, I agree the Adobe family of companies may share my information with The Futur to contact me about this session.

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Seeing the World Anew: Combating Erasure with Photography - S6007

To be seen is to be cared for. So what happens when people are overlooked, devalued, or downright invisible? Join this talk by photographer Aundre Larrow as he explores the intimate nature of photography and our responsibility as artists to document everything and everyone around us. The thesis is simple: Access yields our most honest art and allows subjects to live forever through our eyes. You’ll learn: How to seek out and capture stories that exist around you How to tell stories collaboratively with your subjects When to direct your subjects and when to let them direct you

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Walking the Tightrope: Fact vs. Fiction in Film Design - S6002

Fake love letters, forged telegrams, prison escape maps — graphic movie props are thoroughly researched and designed, and then served with a large dollop of artistic license. Join Annie Atkins, graphic designer for movies such as Wes Anderson’s The Grand Budapest Hotel and Spielberg’s Bridge of Spies, as she takes you on a journey through her artistic process. In this whirlwind tour, you’ll learn about: Historical accuracy in film design: and when to throw it all out of the window A step-by-step demonstration of how to create a movie prop using both digital and analog methods What happens when it all goes wrong (Annie loves sharing a good mistake or two.)

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Inspiration Keynote - GS2

Aaron Draplin, Karen X Cheng, Walker Noble, Oak Felder

Be inspired by top working professionals including Creative Director Karen X Cheng; Graphic Designer Aaron Draplin; Creative Director Walker Noble; and Record Producer, Songwriter, and Entrepreneur Oak Felder. Hear about their creative process, what inspires them today, and the takeaways for your own creative journey.

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Inspiration Keynote - ASL - GS2-1

Aaron Draplin, Karen X Cheng, Walker Noble, Oak Felder

**This session is presented in American Sign Language.** Be inspired by top working professionals including Creative Director Karen X Cheng; Graphic Designer Aaron Draplin; Creative Director Walker Noble; and Record Producer, Songwriter, and Entrepreneur Oak Felder. Hear about their creative process, what inspires them today, and the takeaways for your own creative journey.

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Creativity Super Session: Video - SS2

Meagan Keane, Kylee Peña, Valentina Vee, AJ Bleyer

Join our Video Director of Product Marketing, Meagan Keane, and top video professionals AJ Bleyer, Valentina Vee, and Kylee Peña as they show how artificial intelligence (AI) is transforming video creation. AI-powered tools in Adobe Premiere Pro and After Effects automate repetitive tasks, help generate new ideas, and enable creatives to produce more engaging videos. You’ll learn how to: Get to rough cut faster with Text-Based Editing, create automatic transcripts, and edit video as easily as cutting and pasting text Improve your dialog recordings seamlessly in Premiere Pro with Enhance Speech (beta) Use the Essential Sound panel to speed up your audio edits with Remix and Auto Ducking Thinking bigger about how you can use generative AI creatively to tell new stories – and reimagine old ones. Bonus! Get a peek into how today’s creatives use the tools to produce some of the most beautiful onscreen work.

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The Power of Creativity in Trying Times: A Family Legacy - S6004

Join celebrated designer Dana Tanamachi as she takes us on a journey through the ups and downs of her illustrious career — and her family’s uniquely American story. We’ll take a look at how creativity can help us cope in difficult circumstances, and how it gives us hope and dignity in trying times. Through lighthearted yet intimate storytelling, Dana will unpack what it means to nurture and leave a legacy of creativity, something she learned from the matriarchs in her own lineage. In this heartwarming session, Dana will share: A visual feast of her vintage-inspired lettering, illustrations, and murals How dollar store chalk landed her work on the covers of Time and O, The Oprah Magazine; an exclusive collection at Target; and beyond A rare and inspiring glimpse of the art and handmade crafts from WWII-era Japanese-American internment camps — some from her family’s personal collection

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The Intersection of AI and Creativity: Present and Future - VS706

Mat Atkinson, Anthony Welgemoed

The potential for collaboration between humans and machines is massive — don’t miss this vital discussion on the future of AI in creative industries. Join Ziflow's co-founder Mat Atkinson as he discusses the impact that AI technology has had on marketing, design, content creation, and more. In this session, you’ll explore: Basics of AI technology, including machine learning, natural language processing, and computer vision How these generative AI tools are being used today to improve the creative process Common concerns about the impact of AI on job security and the future of work in the creative sector The benefits and challenges of integrating AI into creative workflows, and the need for human oversight into the use of this technology

By clicking add to schedule, I agree the Adobe family of companies may share my information with Ziflow to contact me about this session. You may view the session without adding to schedule.

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Editing Interviews in Premiere Pro: Fast and Fantastic - VS602

Technical Level: Intermediate In this intermediate-level session, join Adobe master trainer Abba Shapiro as he shows you not only how to edit interviews faster, but also how to make them look and sound better. We’ll explore the new Text-Based Editing (TBE) workflow in Adobe Premiere Pro to quickly assemble a rough cut. Then refine the edit using the trimming tools. We’ll also fix and enhance the sound in just a few clicks with the built-in audio tools, and finally do a quick color correction in the Lumetri Color panel. You’ll learn how to: Import clips and automatically generate transcriptions Create a rough cut by simply copying and pasting text Refine your interview with the trimming tools Fix and enhance audio with just a few clicks Leverage the Lumetri Color panel to make your interviews picture-perfect

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The Power of Lightroom Masking - VS401

Technical Level: Intermediate Join Bea Lubas, photographer and Lightroom Ambassador, for this informative session on how to use masking in Photoshop Lightroom to create more powerful images. Bea will show you how she creates emphasis and balance in her images utilizing the Masking tools built into Lightroom. You’ll leave with an understanding of how masking techniques and selective editing provide you with full control over the creative outcome of your images. In this session, Bea will cover: How to identify what needs to be adjusted in a photo Adaptive Presets that enhance a particular part of your photo with just a single click How to easily make quick and precise selections with AI masks Fine-tuning your Masking selection by adding, subtracting, and even intersecting masks

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Modern Tools for Creating Compelling Composites in Photoshop - VS304

Technical Level: Intermediate Join Julieanne Kost, digital imaging evangelist at Adobe, and learn how to expedite your creative process using the newest features in Photoshop. Discover how Julieanne seamlessly merges disparate visual elements to create a single, surreal, composited scene. She’ll demonstrate how to incorporate powerful tools into your workflow to enhance efficiency from conceptualization to finalization.  Topics include:  Using the latest Photoshop features powered by Adobe Firefly to boost the creative spark Choosing and unifying elements to create successful compositions Leveraging powerful new Photoshop features that will transform your compositing workflow

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Typography Across InDesign, Illustrator, and Photoshop - VS306

  • Nigel French, Graphic Designer, Photographer, Design Teacher, Nigel French Graphic Design

InDesign, Illustrator, and Photoshop form a powerful trio, offering unparalleled control and creative freedom in typographic design. While these applications share some tools, each possesses unique features and strengths in the realm of typography. In this session, join graphic designer Nigel French as he unveils how to play to those strengths. We’ll see which app(s) to use when faced with different typographic challenges, whether you’re working with a single character, a thousand-page book, or anything in between. You’ll learn how to: Use the robust typographic tools in InDesign for long documents and layouts Leverage the precision, vector-based scalability, and flexibility in Illustrator when it comes to expressive typography Explore type as image with Photoshop effects based on layer masks, Smart Objects, and blending modes Strategically combine these apps

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First Takes from the Community: Graphic Design - AL601

  • Voodoo Val, Illustrator & Creative Livestreamer, Digital Painter, Creative Educator
  • Sydney Michuda, Designer, Illustrator, Creative Director, Super Creative

Join us LIVE as designer Sydney Michuda explores what’s new for graphic designers in Illustrator and Photoshop. Tune in, get your questions answered, and learn how to create custom brand assets and enhance your graphic design workflow with the newest features in Illustrator and Photoshop. Hang out with us live in the Creative Park or tune in virtually to: See how real creatives use the newest features in Illustrator and Photoshop, including Generative AI Build connections with an inclusive global community Get inspired to take your design skills to the next level

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Exploring the Potential of Generative AI in Education - VS200

  • Matt Miller, Educator, Author, Speaker, Ditch That Textbook LLC
  • John Nack, Principal Product Manager, Adobe

Hear how Adobe generative AI solutions are designed to continually evolve, develop, and empower educators and students from kindergarten to university level. Generative AI is expected to have a significant impact on the creativity of students. It has the potential to act as a powerful tool that can inspire and enhance the creative process by generating new and unique ideas. Join Matt Miller, author and educator, and John Nack, principal product manager at Adobe, for this exciting discussion. In this session, you’ll: Learn how Adobe approaches generative AI Hear experts discuss how AI affects teaching and learning Discover how AI can make learning more personalized and accessible

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Grow Your Brand on Social Media with Adobe Express - VS453

Technical Level: Beginner to Intermediate Whether you want to get more followers, boost engagement, or increase sales (or all three), discover how to take your brand and business to the next level with Adobe Express. This session is perfect for small business owners, solopreneurs, marketers, and anyone creating social media content for their own business or their clients. In this session, brand designer Liz Mosley will cover: The keys to unlocking brand growth on social media How consistency drives brand recognition and trust among your social media audience How to bring brand assets from Creative Cloud apps, including Photoshop, into Adobe Express Practical tips for building brand consistency into your team’s creative project workflow, including how to set up and quickly apply a comprehensive brand kit in Adobe Express

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Tips, Tricks, and Secrets Every Illustrator User Should Know - VS301

Technical Level: Beginner to Intermediate Everyone loves to learn new Illustrator tips and tricks and hidden gems. Join short-form video creator and graphic designer Callum McHugh in this fast-paced rapid-fire session as he dives into his most popular tips and tricks that will help you get the most out of your time with Illustrator. This session will cover a wide range of Illustrator topics including: How to use tools you may never have used before Ways to speed up and simplify your workflow How to tackle common design issues and fix them

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The Next Frontier: The Future of the Content Supply Chain - VS702

An agile, responsive, and future-proof content supply chain is the next frontier. As AI-generated content makes headlines and economies face significant headwinds, creatives and marketers must closely evaluate their overall approach to content development with a keen eye on driving efficiencies and reinventing their entire content supply chain. Join Trinadha Kandi and Mike Monroe, content and personalization leaders at Deloitte Digital, to learn how generative AI can streamline content creation and customization, reduce creation time and costs, and open new revenue streams by enabling publishers to offer personalized content services. You’ll discover: The key principles of content supply chain effectiveness How to assess and advance your organization’s content supply chain maturity Examples of common content supply challenges and the methodologies and Adobe products that can help solve them

By clicking add to schedule, I agree the Adobe family of companies may share my information with Deloitte to contact me about this session. You may view the session without adding to schedule.

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Increase your Earning Potential: Venturing into Web Design - VS709

The key to sustainable growth for designers and agencies is increasing the value you provide each client — and the amount you can charge for your work — not simply taking on more clients. You may have been hired for your strategic thinking and creativity, but now you can learn how to apply those skills to website design — and how to integrate this service into your current client offerings. By employing a low-code solution, you can make web design a natural extension of your existing digital creative work. In this session, you’ll learn: Tips for using Adobe tools and translating your design skills into website design Resources on pricing your web design services and marketing your skills Strategies to use social media and personal branding to attract your ideal client Blueprints for incorporating web design into your sales process — from outreach to upselling

By clicking add to schedule, I agree the Adobe family of companies may share my information with Squarespace to contact me about this session. You may view the session without adding to schedule.

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First Takes from the Community: Adobe Firefly and Generative AI - AL602

  • Kladi V, Award-Winning Designer, Visual Strategist, Instructor, and Author, Adobe
  • Howard Pinsky, Senior Design Evangelist, Adobe

Join us LIVE as award-winning designer Kladi from Printmysoul takes you through new Generative AI features across the Creative Cloud apps. Learn how Generative AI has the potential to unlock imagination and amplify creative expression for all. Hang out with us live in the Creative Park or tune in virtually to: See how real creatives use the newest Generative AI features in Illustrator, Photoshop, and Adobe Express Build connections with an inclusive global community Get inspired to take your design skills to the next level

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