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Using Metrics to Build a Successful Social Media Strategy - S450
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Senior Product Manager, Adobe Express, Adobe
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ABOUT THE SESSION
Learn how to use data to build an effective and impactful social media strategy. Join Andy Lambert, author of SOCIAL 3.0, co-founder of ContentCal, and senior product marketing manager at Adobe, as he demystifies the world of social media analytics to help you make decisions for your brand and business with confidence.
In this session, you’ll discover:
- Social media trends that you need to know
- Six steps to increase your social media impact with data
- The single most important metric that you need to measure
Technical Level: Beginner, Intermediate
Type: Session
Category: How To
Track: Social Media and Marketing
Audience Types: Business Strategist/Owner
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