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The Autobiography of an Independent Type Foundry - S301
Closed captions in English, French, German, and Japanese can be accessed in the video player.
SPEAKERS
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Type Designer, OH no Type Co.
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ABOUT THE SESSION
Join type designer and founder of OH no Type Company James Edmondson to hear a behind-the-scenes story of the challenges and triumphs of running an independent type foundry since its inception in 2016. You’ll discover what James has learned and OH no’s dreams for the future.
In this session, you’ll find out how:
- OH no Type Company started out with the idea of passion projects for retro and display typefaces and grew into a successful independent type foundry
- OH no successfully uses humor in its branding and marketing, even as the foundry has grown and attracts a wider audience
- James teaches through viral educational content and uses his podcast, Ohno Radio, to interview type and graphic designers from all over the world
Technical Level: General Audience
Type: Session
Category: Inspiration
Track: Drawing, Painting, and Illustration, Graphic Design
Audience Types: Art/Creative Director, Graphic Designer, Print Designer, Illustrator
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