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Neuroscience Behind the Emotional Power of Typography - S6706
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SPEAKERS
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Brand Designer, Monotype
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Creative Type Director, Monotype
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ABOUT THE SESSION
Designers all know by now that type is a powerful tool that affects how people feel, but how can they improve their graphic design choices with that understanding? Monotype recently partnered with applied neuroscience company Neurons to put their deepest held beliefs to the test and uncover the power of type. Join this session to learn how typeface choice can boost positive consumer response by up to 13%.
You’ll discover these study-based findings and more:
- The subconscious, emotional impact of type
- How type influences the response to taglines and slogans
- Real-world examples of how type drives experiences, associations, and feelings
- How to select typefaces that evoke the right feelings
Technical Level: General Audience, Beginner, Intermediate, Advanced
Type: Session
Category: Inspiration
Track: Creativity and Design in Business, Graphic Design
Audience Types: Art/Creative Director, Business Strategist/Owner, Educator, Front End Developer, Graphic Designer, Motion Designer, Post-Production Professional, Print Designer, UI and UX, Web Designer, Executive, Marketer
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