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Consuming Typography: The Experience from Brain to Senses - S312
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Founder, Type Tasting
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ABOUT THE SESSION
Discover how your brain responds when you read and how it impacts all your senses. Join Sarah Hyndman, Type Tasting founder and author of Why Fonts Matter, for insights into the connection between psychology and type. Hear about the surprising research she and others have been doing, which demonstrates conclusively that typefaces can transform what you think, feel, and do.
In this session, you’ll learn how flipping your viewpoint from designer to consumer can unlock:
- Your typographic confidence
- A user-focused approach to choosing typefaces
- An awareness that typography engages all the senses
Technical Level: General Audience
Type: Session
Category: Inspiration
Track: Drawing, Painting, and Illustration, Graphic Design
Audience Types: Art/Creative Director, Educator, Graphic Designer, Print Designer, Web Designer, Illustrator
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