ADOBE MARKETO ENGAGE

Powerful marketing automation.

Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue. Attract the right buyers, nurture them across channels and journeys, keep sales and marketing in sync, and deliver insights that maximize marketing impact on revenue.

Watch overview

Explore the features and capabilities of Marketo Engage.

Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Built from the ground up to be secure, support compliance, and easily connect to other applications, it powers marketing and sales team success at every maturity level.

Product screen of profile building workflow

Build highly targeted audiences.

Create precise segments for your campaigns with automated capture and continuous enrichment of lead- and account-level customer profiles.

  • Maintain complete and up-to-date customer profiles.
  • Update profiles based on engagement across channels and campaigns.
  • Leverage native CRM integrations to keep sales and marketing data in sync.
  • Partition your leads and data for different teams to maintain data privacy.

The latest and upcoming innovations for Marketo Engage.

These cutting-edge capabilities offer updated efficiency and let you deliver modern customer experiences.

Adobe Marketo Engage use cases

Customer lifecycle engagement

AI-driven workflows keep your customers engaged after their initial purchase, increasing usage, customer retention, and lifetime customer value.

Cross-channel personalization

Create relevant and consistent customer experiences across channels to remove buying friction, accelerate the customer journey, improve marketing efficiency, and increase deal velocity.

Align sales and marketing

Maximize revenue and deliver exceptional customer experiences by aligning marketing and sales teams with unified strategies, cohesive data, and consistent messaging.

Prove marketing impact

Make confident marketing investment decisions with shared insights and accurate marketing attribution.

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Products that Marketo integrates with

Tap into pre-built integrations and a scalable architecture.

Marketo Engage is built from the ground up to be scalable and secure, support compliance, and easily connect to other applications and data sources.

Go to integrations

Powerful additions to Marketo Engage.

Boost Marketo Engage with additional generative AI-powered applications that improve your customer conversations and connect your marketing programs to revenue.

Customer setting up a meeting using Dynamic Chat

Adobe Dynamic Chat

Dynamic Chat is a generative AI-powered conversational marketing tool. Its natural language interface is trained on your brand, products, and accounts and helps customers get what they need, faster. It also helps B2B marketers engage customers faster and more intelligently, accelerating the sales cycle.

Learn more

Charts with total revenue and the breakdown by email and paid search

Adobe Marketo Measure

Marketo Measure is a powerful multi-touch attribution tool that lets you assess the impact of campaigns, content, and channels on your marketing pipeline and revenue. Use it to understand the results of your marketing efforts at a granular level and optimize every step.

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#F5F5F5

Driving results for some of the world’s biggest companies.

BNY customer story

Reduced time per email campaign by 37%.

Alma customer story

$4 million in additional revenue.

PriceFx customer story

Increased revenue 2.8x and pipeline 24x.

Oppenheimer customer story

Reduced campaign costs by 400% per prospect.

Qualcomm customer story

Improved lead quality and scoring by 40%.

Learn more about Marketo Engage.

Questions? We have answers.

What is Marketo Engage?
Adobe Marketo Engage is an industry leading marketing automation platform. It streamlines, automates, and measures marketing tasks and workflows to increase operational efficiency and grow revenue faster.
What is marketing automation, and why is it important?

Marketing automation involves using intelligent software to help manage aspects of the marketing process at scale. This software automates and measures the results of marketing tasks and workflows, powering many modern marketing practices, including:

  • Profile management
  • Segmentation
  • Lead generation and nurturing
  • Relationship marketing
  • Lead scoring and routing
  • Cross-selling and upselling
  • Marketing ROI measurement
  • Retention

Marketing automation gives your company the power to operate more efficiently and increase revenue faster.

What are common digital marketing strategies?

The most common digital marketing strategies include:

  • Inbound marketing: Generating content of interest and value to customers.
  • Content marketing: Distributing written or visual content relevant to your brand, such as sharing infographics on social media.
  • Account-based marketing (ABM): Tailoring marketing to consumer groups or individuals with a prior interest in your products or services.
  • Search engine optimization (SEO): Creating or updating content that targets valuable keywords entered by target audiences into search engines, while meeting expectations for content quality, depth, and expertise.
  • Social media marketing: Using the reach of social applications such as Facebook, Instagram, and TikTok to promote your products, services, or talents within a particular industry niche.
What is account based marketing (ABM)?

Account-based marketing (ABM) is a B2B marketing strategy that focuses on targeting best-fit accounts considered high-revenue opportunities rather than solely focusing on traditional, lead-based opportunities. With ABM, specific individuals within an account are targeted, and marketing efforts are coordinated with sales teams.

Generally, an account-based strategy is deployed when focusing on larger deal sizes or high-value accounts that typically have a longer sales cycle. It’s a more strategic approach to winning business and is especially important in B2B marketing efforts.

What is lead management?
Lead management is a process of identifying potential customers and nurturing them through the conversion funnel to drive new business. Lead management systems organize those leads within your company’s sales funnel to tailor your sales and engagement tactics better.