Capture your brand’s essence with a unique business logo.

Communicate clear brand identity with expert logo design.

A professional logo is about making a statement. Whether it’s on business cards or billboards, a custom logo is the distillation of your brand identity into a single mark. That mark shows how you position yourself within the market.

When thinking about creating your own logo, begin with a discussion about what ideas you want your business to convey, what goals you have, and how you want your audience to feel. Resist the urge to dash something off quickly. It’s easy to reach for a ready-made logo generator, but common is the opposite of effective logo design. To be truly impactful with your new logo, you have to know — and show —  who you are and what differentiates you from the competition.

Use vector file formats for flexible, scalable logo design.

From stationery letterhead to t-shirts and merchandise, a business logo needs to work in the physical world at varying sizes and in your online presence. Because of that, you have to design a logo that’s flexible and scalable.
 

Vector files (like .ai or .svg files) are ideal for images that need to run at varying sizes. Vectors aren’t made of a set number of pixels. Instead, they keep track of the proportions and ratios of an image and can scale up or down and retain their high resolution — which will ensure they look high quality on a business card or a billboard. When designing a logo, look for design tools that allow you to work easily with vectors.
 

Share your logo and brand identity with the world.

When you feel confident about your preliminary logo design, print it out in a variety of sizes. Print big and small versions of it and show it to people who were not involved in the logo-making process. Show it to people who don’t have any professional logo design experience. Give them a few seconds to look at it and watch for their reaction. Did the logo make them smile? Did they squint or have trouble figuring out what it was? Did they think it was clever? Get their reactions and repeat the process with others.

Ultimately, the success of your logo depends on how it’s viewed by others, and what ideas and feelings your mark carries with it. Embodying those ideas and feelings in one symbol is hard work, but it’s also rewarding work that’s made easier with the right tools. Finding a design solution that unifies everything you need to create the perfect logo — like  Adobe Creative Cloud for teams, which allows team members to easily share logos and other brand assets — will help streamline your workflow to ensure your logo gets applied properly every time.