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Create customised characters using generative AI with control and ease.

Adobe Firefly enhances creative workflows with generative AI, offering new ways to ideate, create and communicate.

AI generated character of Lama in various image styles

Bring your boldest ideas to life with AI character generator.

From Bauhaus to Surrealism, find the art styles that work for your characters. Modify body types, ages and more with the creative flexibility enabled by AI character generation.

Use generative AI to create characters as unique as your imagination.

Ensure your AI characters are as original as possible by avoiding cliches, tropes and any famous or copyrighted characters. You can also hone or refine characters by specifying where and how they'll be used in gaming, concept art, film or other strategic output.

AI generated character of a bunny
AI generated character of a scientist in the lab

Bridging imagination and reality.

Use generative AI and simple text prompts to bring your ideas to life. With the new Firefly Image 3 Model, you can create higher-quality images with better composition, photorealistic details and improved mood and lighting.

How to generate AI characters.

AI character generation is an important part of gaming, animation, education and many other creative areas. With AI, you can easily play around with visual elements, making the process smoother than ever before. Explore the world of AI characters and add your own AI-generated character art here.

  • Start a design project or open an existing one.
    To get started, log in to Firefly with your Adobe account or sign up for an Adobe account.
    Explore Firefly's AI Text to Image feature to direct the AI with prompts to customise letters, fonts and spreads to create a character your target audience will connect with. Using the Text to Image feature, you can create illustrations, product mockups and marketing materials with incredible speed and ease. For more guidance, dive into the world of AI-generated art with our step-by-step guide.
  • Provide a detailed description of your character.
    Type in your character design description. Be as specific with the details as possible. Iteratively refine character details with ease using Firefly's tools to meticulously adjust hair, facial features, outfits, accessories and more.
  • Refine and fine-tune the generated character.
    Adjust your prompt or try different movements to achieve the desired look or use the Colour and Tone, Lighting and Composition menus to add more direction. Enhance the image by adjusting its colour levels and adding filters, animation effects, graphics and more.
  • Choose an image style.
    Select an image style from the available options, such as Photography, Digital Art and Fine Art. Next, click “Generate character.
  • Save, download and share.
    Save and download your AI character. Include it in your other projects and share them online straight from Adobe Firefly.

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What makes a great AI tool for creating characters?

  • Versatile Settings for Experimentation: A comprehensive menu of settings, especially the "Themes" button on the left-hand side, allows for experimenting with different styles.
  • Reference Image Integration: The ability to use reference images ensures your characters stay on brand and maintain a specific look and feel.
  • Training on Licensed and Public Domain Content: The tool should be trained on licensed content, such as Adobe Stock and public domain content where copyright has expired, ensuring high-quality and legally sound character creation.

Dream Bigger with Adobe Firefly.

Imagine, experiment and create with generative AI in the Firefly web app. New to Creative Cloud, now available for commercial use.

Learn more

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