Your guide to Instagram image sizes.

1. Instagram post size.

• Instagram posts can be square, landscape, or vertical. All images will be cropped to a square in the feed.

• The ideal size for square posts is 1080px by 1080px at a 1:1 aspect ratio.

• For landscape posts, use an image that is 1080px by 566px, with an aspect ratio of 1.91:1.

• Vertical images should be sized at 1080px by 1350px with a 4:5 aspect ratio.

Feeling swamped with all the header sizing rules? Don't sweat it! Adobe Express has got your back with a plethora of professionally crafted templates. Just pick a design that vibes with your Instagram aesthetic, then tweak it till it's just right. Need to adjust the size? Just hit the resize tool, select from the ready-to-use Instagram dimensions, and voila! Watch Adobe Express do the magic and reformat your design seamlessly.

2. Instagram video post size.

Unlock the potential of Instagram video posts with our definitive guide on optimal sizes and aspect ratios. Learn how to leverage your smartphone's native recording format and ensure your content fits perfectly within Instagram's specifications.

You can upload videos that are the same size as the image posts found above, anywhere between a 1.91:1 to 4:5 aspect ratio.

The ideal horizontal video size is a 16:9 aspect ratio because that is the format your smartphone records when turned sideways, so your video will appear most naturally when kept at its original size.

Make sure your videos are no larger than 4 GB.

Video posts can be up to 60 seconds long.

3. Instagram stories sizes.

While images can be manually cropped and sized to fit a story, the recommended size is going full screen with a content sized at 1080px by 1920px (a 9:16 aspect ratio).

This applies to both photos and videos.

Images will display for five seconds, and videos can now be posted up to 60 seconds on a single story without breaking it up into 15-second segments.

Instagram stories are like your secret weapon for engaging with your followers. Just pop a story onto your personal or brand page and jump straight into the conversation. Want to reach fresh faces? Turn your stories into ads. Sprinkle in some hashtags, locations, user tags, or live sticker campaigns to catch even more eyes. And here's the kicker - with Adobe Express, you can whip up dazzling images, animated graphics, and videos to jazz up your stories. It's all about making your stories pop!

4. Reels video sizes.

Your IGTV and Reels videos don't just live in your feed - they've got their special spot right on your profile grid, under their own tabs.

Instagram encourages videos that display full screen so opt for a video that is sized at 1080px by 1920px for a 9:16 aspect ratio.

Here's a fun fact - that aspect ratio isn't just for vertical videos. You can upload landscape videos with the same dimensions too. They'll show up in landscape mode as usual, but tap that expand button and they'll fill up your screen when you flip your smartphone into landscape mode.

In your feed, these videos will appear at a 4:5 aspect ratio.

In your Instagram grid, these videos will appear with a 1:1 aspect ratio. Under the Reels tab, video thumbnails will display as a 9:16 ratio. For IGTV, thumbnails will appear under that tab as 420px x 654px squares.

For your IGTV cover photo, choose an image that is 420px by 654px with a 1:1.55 aspect ratio, and be sure to keep all important information toward the centre of the cover photo so it will still appear when cropped to fit in various feeds.

Ready to jazz up your next IGTV or Reel cover photo? Grab a still from your video, slap on some cool graphics, or hunt down a template that vibes with your video's theme. Then, tweak it till it's just right. The best part is that Adobe Express lets you punch in custom canvas sizes so that you can craft the perfect-sized cover photo. It's all about making your content stand out!

Guide to Instagram image sizes.

Let Adobe Express be your Instagram sizing expert.

Instagram is your stage to connect with friends, family, followers, and fresh faces through captivating images and videos. When you dish out fresh and engaging content, it's like an open invite for them to like, comment, follow, and share your posts. If you want your posts to stand out, resize them using the suggested formats.

Let Adobe Express be your trusty sidekick, helping you tweak your custom content to fit just right. With its fun templates, user-friendly interface, and easy sharing and downloading, Adobe Express lets you focus on what really matters - the design.

Start designing with Adobe Express