Content as a Service v3 - Adobe Advertising - Friday, 20 December 2024 at 11.51
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Adobe Advertising
All-in-one advertising campaign planning and management.
Adobe Advertising lets you plan, buy, measure and optimise advertising spend across channels to increase conversions and grow your business.
Explore the features and capabilities of Adobe Advertising.
Scale your advertising across formats and ecosystems to meet customers wherever they are. With Adobe Advertising, you gain greater control of your campaigns and ad spend to drive better performance.
- Demand-Side Platform (DSP)
- Search, Social and Commerce
- Creative
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Centralise planning for upgraded ad performance.
Let marketers oversee the entire advertising process from start to finish. Purchase, manage and optimise inventory using a demand-side platform (DSP) designed for success.
- Improve performance with rich, stand-alone algorithms and native integrations from Adobe Analytics and Adobe Real-Time CDP.
- Leverage auction-level optimisation based on how Connected TV (CTV) ads impact engagement.
- Capture conversions and retarget CTV audiences across other formats and channels.
- Invest in the highest performing tactics using hundreds of auction and on-site signals.
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Work across walled gardens to maximise spend.
The Search, Social and Commerce platform (SSC) powered by Adobe lets search advertisers directly access and utilise the major walled gardens and search platforms — saving you time and reducing costs.
- Plan, measure and refine keywords and portfolios to drive more conversions.
- Take full control of your search bid strategy by optimising spend based on site signals pulled automatically into Adobe Analytics and Adobe Advertising.
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Create more impactful ads with personalised creative assets.
Creative management features help you to increase ad relevancy and performance through personalisation, experimentation, retargeting and dynamic creative optimisation (DCO).
- Quickly test and iterate creative assets in real time, based on performance.
- Ingest advertising elements — such as background images, headlines and calls to action — to dynamically create and personalise fully formed ads for each audience or segment you choose.
See how global brands elevate their success with Adobe.
Learn more about Adobe Advertising.
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Unlock more with Adobe integrations.
Adobe Advertising lets you scale campaigns across channels and connects with other applications and data sources to expand your reach and increase your impact.