Generative AI is a type of artificial intelligence that enhances creativity by producing amazing results from simple text prompts. We want you to play, experiment, dream, and create the extraordinary using the new Adobe Firefly generative AI technology in our apps.
Your plan-specific information will be available on your Adobe account management page, where you can review your generative credit allocation, usage, and experience when you exhaust your generative credits.
Generative AI features powered by Firefly are now available in our core creative tools and the standalone Firefly web application. Generative AI is a type of artificial intelligence that enhances creativity by producing amazing results from simple prompts. Generative AI features powered by Firefly are now available in our core creative tools and the standalone Firefly website. We started with images, text effects, and vectors, with Generative Fill and Generative Expand in Adobe Photoshop, Text to Image in Adobe Firefly, Generative Recolor in Adobe Illustrator, Generate Text Effects in Adobe Express, and more. We have now brought generative AI powered by Firefly to 3D, animation, and video with Generate Video and Translate and Lipsync in Adobe Firefly.
We have updated our plans to better accommodate the high computational costs associated with generative AI content. Each plan now includes a monthly allocation of generative credits, which you can use to create generative AI content across various features in Creative Cloud, Adobe Express, and Adobe Substance 3D applications included in your plan. The number of generative credits allotted to each user varies based on their specific subscription. The consumption of generative credits depends on the generated output’s computational cost and the value of the generative AI feature used.
Generative credits
Generative credits allow the use of generative AI features powered by Firefly in the applications to which you are entitled. The consumption of generative credits depends on the generated output's computational cost and the value of the generative AI feature used. Learn about when the credits renew.
Examples of actions where you are debited generative credits:
- Select Generate in Text to Image
- Select More in Generative Fill
Examples of when you're not debited generative credits:
- Using generative AI features listed in the exceptions list.
- Selecting View in the Firefly community since opening the art isn't a new generation. However, you'll be debited generative credits if you select Refresh, which requires a new generation.
Unless specified in the exceptions list below or in the app user interface, using standard image and vector generative AI features powered by Firefly in creativity and design applications (such as the Firefly website or Photoshop) will deduct 1 generative credit per generative action. Generative credits usage rate table applies to individuals, teams, and enterprise users, unless explicitly specified otherwise.
Generative AI features are used to create or modify content, such as by selecting a Generate button or other actions indicated with a icon.
Exceptions list
Features that do not deduct any credits for generations – for a limited time and may change |
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Premium features that deduct more than 1 credit for each generation
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Generate Video (beta), 1080p |
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Translate Video and Translate Audio | 5 credits per second | |
Translate & Lip Sync* | 10 credits per second |
Outputs from beta features can be used commercially unless otherwise designated in the product or elsewhere, but they aren't eligible for indemnification while in beta.
To receive the above-listed consumption rates, you must use the latest version of the software. Usage rates may vary. Plans are subject to change.
Our generative AI features are evolving rapidly. The rate card will be updated as we add more features and services. We plan to offer a wider variety of resolutions, models, and mediums, including animation and 3D generative AI features in the future. The number of generative credits consumed for those features may be greater.
* Features are only available to Enterprise customers at this time
Learn more plan-specific details about generative credits.
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