Welcome to Generation AI
You might have noticed some big changes recently — and not just here. Big changes every where.
Artificial intelligence and generative AI have changed the conversation and the world seemingly overnight, empowering people of any (or little!) technological savvy with new ways to imagine, experiment, and bring creative ideas to life.
Generative AI also opens the door to new questions about ethics and responsibility in a new era of technological innovation and disruption. With Firefly, and all Adobe endeavors in the realm of AI, we seek to develop, implement, and respect responsible guardrails that develop and guide the use of these powerful new tools.
A creators-first approach
Our mission at Adobe is to give creators every advantage — not just creatively, but practically, too. The vision for Adobe Express powered by Firefly is to help people expand upon their natural creativity. As both a product and an embedded model inside Adobe apps, Firefly will offer generative AI tools made specifically for creative needs, use cases, and workflows.
The potential and possibilities for generative AI to automate and streamline creative workflows, enhance productivity, and unlock new possibilities in visual content creation are practically limitless. However, determining the “when, where, and why” can be intimidating when considering using AI in your projects and workflows. Don’t worry — we’re in this together.
Reinventing workflows for creatives, marketers, and small businesses
Generative AI frees us to create, explore, and push boundaries like never before, saving time for what’s most meaningful. Firefly is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them. Paired with Adobe Express, Firefly is designed to jump-start creativity and accelerate workflows for creative minds of all stripes and experience levels.
The current Firefly generative AI model is trained on a dataset of Adobe Stock, along with openly licensed work and public domain content where copyright has expired. As Firefly evolves, Adobe is exploring ways for creators to be able to train the machine learning model with their own assets so they can generate content that matches their unique style, branding, and design language while keeping intentional the incorporation of external styles and influences.
With generative AI, repetitive or time-consuming tasks in the process of visual content creation can be automated. Together, Adobe Firefly and Express can quickly produce a large volume and range of visual content, allowing nimble and expedient exploration of design, photography, and illustration styles, development of visual concepts, and content creation for marketing campaigns.
AI art how-tos, guides, inspiration, and templates for creatives, solopreneurs, small businesses, and marketers
Learn to create stunning visual text effects and mind-blowing images with these helpful blogs on making the most of Adobe Express and Firefly.
Explore how harnessing the power of AI editing can transform your small business workflows and help you create impactful visual content efficiently, without sacrificing creativity and quality.
