In the social media realm, how a brand or content creator approaches visual aesthetics can serve as the cornerstone of a personal or brand identity, and getting familiar with a range of popular social media aesthetics can help you craft a cohesive and intriguing online presence. Let’s dive into ten unique vibes to explore what makes up a social media aesthetic and how you can create your own (no design experience required!).
Breaking down social media aesthetics
Within the contextual environment of social media, the term “aesthetic” refers to the overall visual style and presentation of content on various social platforms like TikTok and Instagram. Users will often adopt a specific aesthetic to create a cohesive and visually appealing online presence. While the ways a social media aesthetic can be crafted are many, they tend to be comprised of the components below.
Profile aesthetics
Users often curate their profiles to reflect a cohesive aesthetic. This includes the profile picture, cover photo, and bio.