33 social media post ideas to boost your business
Overview
Whether you post once a week or three times a day, with our bumper list of social media post ideas you’ll never run out of ways to engage with your followers and keep your business moving.
Quick Tip: Add your logo, brand colors, and fonts to your Adobe Express profile so you can quickly make each post you create on-brand.
Why should you use different types of social media posts?
A consistent schedule of high-quality social media posts will help you build a loyal following and strengthen your relationship with your audience. But social media requires a lot of content, and if it’s too similar your audience will get bored. Variety is essential for building an engaging social media presence. That means mixing up your memes with your infographics and following a hefty article with something lighter and easier to digest like a quick tip.
Here are some of our favorite social media post ideas to get you started as well as free templates that you can copy and customize.
1. Infographics.
Infographics are impactful because they can tell your audience a lot in a short space of time. Visual storytelling helps you communicate complex ideas quickly and easily and speeds up decision making. Plus, a stunning infographic stands out in any feed.
Search ‘infographic’ in Adobe Express to choose a free template and start sharing your own tips, stories, or facts and figures with the world.
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2. Words of wisdom.
Highlight your knowledge and expertise by sharing relevant comments, quotes, and observations from you and your team. You’ll build credibility within your industry, demonstrate thought-leadership, and give your audience a deeper insight into your brand and business.
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3. Invitations.
For a follower to be truly engaged, they need to be able to join in conversations, share their ideas, and even meet your team IRL. Inviting them to events, discussions, and forums is a terrific way to make a virtual follower ‘real.’ Share a branded invitation on your social channels and encourage your audience to RSVP.
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4. Curated content.
Curating content is a valuable tactic for any small business, including those with online blogs. If a blog post, video, or feature relates to a conversation your industry is having, share it and give your own take at the top of the post.
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5. Numbers.
Use the strength of a single, standalone statistic to make a powerful point. Numbers and statistics are a great bite-size solution for a quick and impactful social media post that will stand out in any feed.
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6. Polls.
Polls are a quick way of getting your audience’s take on something or encouraging them to engage with a certain topic. You can run a poll about anything from feedback on a new product line to more random rapport-building questions like ‘what’s your favorite fruit?’ Start quickly with a free template.
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7. Testimonials.
Social media isn’t the place to be overly humble. Instead, when someone tells you that you’ve done a job well, use your social channels to share the good news.
Your audience wants to hear from real people, with real experiences of your brand, product, or service. They will relate to this in a far more authentic and powerful way than when you’re talking about yourself.
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8. Photography.
A picture speaks a thousand words, and that really is the case with social media. Instagram is the natural arena for sharing photos, but they really enhance any post on any platform. Best of all, with Adobe Express you have literally thousands of gorgeous Adobe Stock images right at your fingertips.
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9. Emojis.
When used carefully, emojis can be evocative and fun, adding a new dimension to your posts. And they can work both ways. As a fun challenge, why not ask your audience to answer a post using only emojis.
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10. Cartoons.
Cartoons are great for conveying complex messages simply and with an emotive drive. Animated or static, cartoons also provide a fun contrast to real world photography.
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11. Celebrations.
Sharing your achievements as an individual, brand, or business is a great way to boost your profile. Small businesses and freelancers reach lots of exciting milestones and sharing your success will help build momentum as you grow.
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12. Give-aways.
Offering something to your audience, for free, can push engagement through the roof and help you gain new followers. After all, everyone loves a freebie! They’re also great for generating product awareness.
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13. Competitions.
Like giveaways, competitions are a great way to give engagement a boost. You could even partner with another brand you love to offer up an irresistible prize bundle. With prompts, reminders, and winner announcements, there’s plenty of opportunity to maintain high engagement with follow-up posts, too.
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14. GIFs.
There’s something compelling about a catchy GIF. Without the hassle of creating a video, you can use the impressive capability of a moving picture, focusing on a popular catchphrase, a funny cultural moment, or famous persona. You can convert a video to a GIF in seconds with Adobe Express’ quick action tool.
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15. Podcast plugs.
For many people, listening to a podcast is part of their daily life. There’s room for it on the commute, over lunch, or when you’ve simply had enough of staring at a screen.
With a podcast, you can deep dive into a topic without having to read a lengthy article. Your followers can pause it and come back to it. What’s more, it’s an opportunity to become part of the fabric of your industry’s community.
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16. Exclusive offers.
Rewarding your followers with exclusive offers just for them is a meaningful way to strengthen their loyalty to your brand while also securing new sales. After all, repeat business is usually easier to secure than generating new leads.
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17. Industry news.
Pulling together a weekly or monthly round-up of news from your industry helps build trust and credibility with your audience. Check out our monthly round up of news, trends, and ideas from the world of content.
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18. Job opportunities.
Use the power of social media to let people know you’re hiring. Encourage your audience to share recruitment posts with their followers—chances are, if they love your brand, others in their network will, too.
Social posts about job opportunities can give potential applicants insight into what it’s like to work with your team. You could record clips of existing team members talking about what they love best about working for your brand, share a ‘day in the life’ mini-series, and highlight fun team events.
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19. User-generated content (UGC).
User-generated content (UGC) can be incredibly influential. It tends to carry greater weight than anything you make yourself and is particularly valuable in retail. Evidence of a satisfied customer using your products in real life is invaluable. It also demonstrates that you listen to your audience – and everyone loves to be listened to.
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20. Survey results.
If your business conducts customer surveys or broader research, you can publish the results on social media. Simply by undertaking the research or survey, you demonstrate that you’re knowledgeable about the things that are of interest to your audience.
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21. Blog plugs.
Drive traffic to your website by sharing links to your blog posts on social media. To encourage your audience to click, you could ask a question that the blog post answers or tease a few ideas from a listicle blog post.
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22. Mini-series.
A weekly or monthly mini-series will boost your engagement as people tune in regularly for the next instalment. Series work well as videos, but you could also use podcasts or blog posts that build on a theme.
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23. New product updates.
You can start building a buzz about your new product on social media even before it’s available. Encourage your followers to subscribe to your mailing list for exclusive early access, run a giveaway with your new product as the star prize, and secure pre-orders ahead of launch.
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24. Memes.
Memes allow you to make a quick statement in a fun, popular, and accessible way. They are a great way to make your audience feel like they’re part of a community with shared likes, values, and experiences.
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25. Team intros.
Introduce your team to the world by posting a photo and a short bio about them on your social media platforms. It’s a wonderful way to make team members feel valued while also showing your audience the faces and expertise behind your brand.
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26. Weekly challenges.
Whether it’s a creative project or a riddle to solve, a weekly challenge will give your audience a great incentive to engage with your social channels each week. If you get it right, your audience will look for their chance to join in every week. Join the Adobe Express Insiders Facebook Group to take part in our weekly creative challenge.
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27. Behind-the-scenes.
Show your audience the behind the scenes of your business by sharing some day-in-the-life stories of team members or customers. These can be fascinating insights, leading your audience to appreciate what happens ‘on the job.’
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28. Customer support.
From tips and tricks for using your products to answering frequently asked questions with a live Q&A, social media posts can be a great way to offer a new level of accessible customer support.
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29. Inspirational quotes.
We’ve mentioned the importance of quotes that come from people inside your organization. But what about inspiring quotes from famous figures? Use the strength of someone else’s words to convey the core values of your brand or business.
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30. Case studies.
Whether you share snippets or link to a blog post with the full story, real life case studies help your audience relate with your service or product in a tangible and authentic way.
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31. Brainstorms.
Your followers want to help you grow your business and develop the products they want to buy. So, why not get them involved by asking them to share their ideas and suggestions.
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32. How it’s made.
Whether it's sketches on your desk or craftspeople in action, showing your audience how your product is made adds value to your product and provides a level of transparency that people look for in their favorite brands.
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33. Local shout-outs.
Is there a local coffee shop that you or your team visit every day? Or a local cause you can join? Shout out on social why it means a lot to you, and you'll be well on your way to building a local following.
All these social post ideas can be created quickly, easily, and with your brand colors, logo, and fonts in minutes with Adobe Express.
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