Let’s check in and see how our favorite social media platforms have kicked off 2025 with our monthly news roundup.
The biggest updates in social media | January 2025
Find out what’s new in the world of social media.
Adobe Express
02/12/2024
Social media news
Meta
Meta is changing its content rules
Live now
Meta has announced that it will be discontinuing its third-party fact-checking program and moving to a “Community Notes” method of content moderation (much like X) allowing users to clarify posts by leaving notes on content. Meta has also said it’s intending to bring more political content back into its apps with new and updated moderation guidelines featuring new instruction on what can be said by users within Meta apps.
Meta generates images of users using AI
Live now
Meta is currently showing users AI depictions of themselves in imagined scenarios using user’s selfies to encourage interest in AI image tools.
Meta enhances Meta AI with memory features
Live soon
A new feature will allow Meta AI to remember particular details shared in 1 on 1 chats with WhatsApp and Messenger that will allow it to personalize its responses in the future.
Meta testing eBay listings in Facebook Marketplace
Live soon
In an effort to better align with EU competition laws relating to marketplace listings, Facebook is now testing eBay listings within Facebook marketplace.
Instagram shares key areas of focus in 2025
Live now
Instagram chief, Adam Mosseri has outlines Instagram’s areas of focus for 2025 stating that the platform’s two key areas of focus will be “creativity” and “connection”. Mosseri explains that Instagram intends to embrace new technologies such as AI while also rewarding creative content more by focusing ranking on things like originality.
Instagram expands length of Reels to 3 minutes
Live now
Due to feedback from creators, Instagram has made the decision to expand the length of Reels to 3 minutes.
Instagram to release video editing app
Live soon
In light of the uncertainty around the future of TikTok, and by extension the ByteDance owned editing app CapCut, Instagram has announced that it will be releasing its own video editing app “Edits” as an alternative video editing app.
Further reading: Instagram Reels and how to use them
Instagram adds new feature for easily translating DMs
Live now
A new translation option will allow users to easily translate DMs into their chosen language without leaving the app.
X (Twitter)
X plans to launch “X Money” in limited form in 2025
Live soon
Despite X struggling to get payment transmitter licenses for all states across the US, according to new findings in the back-end code of the app, X is thought to be pushing ahead with X Money regardless, by launching it in selected US states for now.
X releases dedicated video tab
Live now
X has launched an updated bottom function bar which includes a new button to tap directly through to its dedicated TikTok-style immersive video feed.
X to update algorithm for more positive content
Live soon
X has announced that a new algorithm update is on the way said to put more focus on informational and entertaining content.
X rolls out labels for parody and fan accounts
Live soon
After some testing, X has officially launched account labels for parody and fan accounts designed to reduce confusion about the purpose and ownership of accounts on X.
LinkedIn adds new AI tools to assist job seekers and recruiters
Live now
A new “Job Match” tool will show job seekers how their listed skills match an advertised role and what they can do to maximize their potential of getting an interview. LinkedIn Premium subscribers will also be able to see insights into how they compare against other applicants. LinkedIn’s new recruitment AI agent will also assist smaller businesses with the recruitment process by simplifying job listings, connecting with candidates, and reviewing applications.
LinkedIn shares insight into most in-demand jobs and skills
Live now
LinkedIn has published a new “Jobs on the rise” report detailing which roles are being listed the most on LinkedIn and which skills are most in demand. The report lists “AI Engineer” and “AI Consultant” as the two fastest-growing job listings in the app, while skills such as “Customer Service” and “Event Planning” are some of the most desirable at this time. Read the full report here
LinkedIn updates requirements for “Top Voice” badges
Live now
Members awarded a “Top Voice” badge within the app will only retain their badge for six months, with regular reviews from LinkedIn. This will encourage users to remain consistent in their contributions to retain their badge.
LinkedIn tests news banner in mobile app
Live soon
LinkedIn is expanding its test of a news banner in the mobile app which provides a rotating headline summary of trending news that displays above the main feed.
TikTok
TikTok ban in US delayed for 75 days
After app access in the US was removed for a brief period on Sunday the 19th of January, President Trump has since granted TikTok a 75- day extension on the original bill timeline to find an alternative arrangement to keep TikTok in the US.
TikTok adds more generative AI features
Live now
TikTok has added more generative AI features including “AI Group shot” which enables users to add images of themselves and friends to a template as well as “AI self” which allows users to create AI images using a selfie. TikTok is said to be working on the ability to convert your images into memes, as well as adding AI enhancements to editing and creation tools such as AI-based suggestions for video captions.
TikTok adds post scheduling
Live now
It is now possible for users to schedule their TikTok content to publish automatically using the TikTok Studio management tool.
Looking for a content scheduling tool? Check out Content Scheduler in Adobe Express to plan and publish your TikTok content and more.
Triller launches app to download TikTok clips
Live now
With the future of TikTok in the US still uncertain, Triller has launched a new app that allows users to download their existing TikTok clips for safe keeping.
TikTok launches updated video editor app
Live now
Part of its Symphony creative tool set, TikTok has launched an updated Video Editor platform to enable more editing options and functions with access to new creative features such as digital avatars, narration with auto-captions, one-click translations, voiceovers, and AI-generated soundtracks.
Key takeaways
- Meta adopts Community Notes as a method of moderation.
- Instagram expands the length of Reels to 3 minutes.
- Instagram announces “Edits”, a new video editing app intended to compete with or replace TikTok-owned CapCut.
- X launches a dedicated TikTok-style video tab in app.
- LinkedIn continues to test a news banner at the top of the feed to keep users up to date on new headlines.
- The TikTok ban in the US has been delayed for 75 days.
- It is now possible to schedule your TikTok content within the TikTok the app.
