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How to craft an impactful presentation with a long-lasting impression
Keep it concise
The best presentations cover the most important points, with room for elaboration from the speaker during the actual presentation. Your presentation should make use of bullet points to clearly get your key points across to your audience, while also acting as prompts to keep you on track while you speak. If writing isn’t your strongest skill, then our Rewrite feature can help. Using generative AI, our Rewrite feature can rephrase, shorten, and change the tone of your text (and more) with just one-click - saving you time and allowing you to easily create text that will really hit the mark.
Choose fonts and colors wisely
Design is never something that should be overlooked, as elements such as color and font will set the tone for the topic you wish to discuss. The right design choices will increase the overall impact of your presentation and keep your audience focused on the subject you are presenting, while the wrong choices will have your audience feeling distracted or misguided. To make life easier, Adobe Express will recommend the best and most appropriate fonts to use within your presentation, based on your use of other design elements.
Additionally, if you’re a brand, you can easily ensure that your presentations are on-brand with the use of the “Brands” area within Adobe Express where all your branding information is stored and easily accessible.
Add visual elements
Using visual elements such as videos, images, shapes, and icons, can help to break up your text and more effectively retain your audience’s attention. Using a mixture of visual mediums in your presentation will help your slides feel more engaging while also making your work more memorable, as well as easier to understand. Make use of our extensive library of icons and shapes, as well as Adobe Stock images and videos to find the best visual elements to make your presentation pop.
Add animation
Adding animation can be a great way to breathe life into your presentation. Use Adobe Express to animate text and other design elements, or to use expressive slide transitions that help to retain your audience’s attention.
Our advice? It's important not to get carried away with animations. A little can make things feel playful and engaging, but a lot can be distracting from your overall message.
Use visuals to represent data
Any data you want to talk through is always best presented in a visual format, which is why we’ve made it possible for charts and graphs to be easily added to your presentation in one-click using "Charts” within the “Elements” panel. Representing your data in a visual format will make it easier to demonstrate where the patterns and trends are that you want to point out to your audience.
Get feedback
Sometimes it can be hard to remain objective, especially if you’ve spent a lot of time working on or thinking about your presentation. Don’t be afraid to ask for a second or even third opinion before you conduct your presentation to ensure that your slides are clear, concise, engaging, and visually on-point. Invite friends or colleagues to collaborate easily and in real time with seamless review and commenting in Adobe Express to share feedback and thoughts, and help you create the most impactful presentation possible.
The best presentations have two things in common: thought-out content and beautiful design. Without these elements, your overall message will be significantly less impactful, and less likely to produce the desired reaction from your audience.
