How your business can save time editing photos with AI
The demand for businesses big and small to maintain a robust calendar of engaging visual content is huge, and it isn’t getting any smaller. Deepening trends in global adoption of smartphones and social media mean an increasing demand for ways to connect and more competition for the attention of target audiences. Enter: the world of AI-powered image editing, a game-changer that can save you time and elevate your brand's visual presence. In this article, we'll explore how harnessing the power of AI editing can transform your small business workflows and help you create impactful visual content efficiently, without sacrificing creativity and quality.
Summary/Overview
Cleaning up shop: removing elements to perfect your visual content
A vibrant and reliable digital presence is crucial for connecting audiences to your business and brand. With AI-powered image editing, you can easily enhance your social media images. Using Generative Fill in Adobe Express, you can say a quick goodbye to blemishes, outdated signs, and other unwanted elements in your visuals.
Say a realtor needs a new home for sale to put its best foot forward — but there’s a bit of a visual traffic jam because of the public parking in front. Zero in on the automobiles using the Generative Fill brush and enter the text prompt “remove cars.”
Hit the Generate button, and you’ve created an honest image of the building with AI edits that draw on your original image and faithfully recreate the house’s previously obscured details.
If you operate a casual eatery, you know customers can get very comfortable — maybe a little too comfortable. With Generative Fill in Adobe Express, you can easily clean up shop for photos headed to a brand or business’ website, social media pages, or business listings in map apps and search engines.
Minimize the visual clutter without sacrificing the bright-but-cozy vibe: hit the unwanted objects with Generative Fill brush, and simply enter “remove” in the text prompt box. Click the “Generate” button for a clear table and a tidy new commercial-ready photo.
Playing house: workshopping ideas with interior design clients
Interior designers need to bring an array of options to clients to help them visualize how their spaces might look with different decorating and furnishing ideas. Using Generative Fill in Adobe Express can help bring a designer’s recommendations and a client’s creative visions to life with unprecedented creative and collaborative ease.
Begin with a photo of a partially furnished but largely empty living room, such as a minimalist, industrial, loft-style apartment.
Use Generative Fill to add design elements like “a midcentury modern orange leather lounge chair” or “a colorful abstract painting,” cover the area in your image to which you’re adding these elements, describe your desired changes in the prompt box, and hit the “Generate” button. Your interior design clients will start feeling right at home with the ease and quality of this aesthetic brainstorm.
Distilling your products’ essence: removing backgrounds and adding elements to product shots
Alluring product shots are everything to a consumer goods brand and business, big or small. Generative AI tools can quickly help you remove backgrounds from your product photography to clean up images or take new creative directions without booking a new photoshoot, optimizing production and editing workflows without sacrificing quality in your final product.
Use the "Remove background" feature in Adobe Express to eliminate the background from a photo or graphic, escaping unwanted elements and context to create a clean, crisp product image to use in new creative projects and marketing campaigns.
Then, take your product campaign concept in a new direction by adding visual elements using Generative Fill. Cover the area around your background-removed object with the Generative Fill brush, enter a text prompt like “yellow colorful spring flowers falling,” and hit the “Generate” button.
Getting started with Generative Fill and Remove Background features in Adobe Express
Reimagining the boundaries of “possible” is easy to do with Generative AI editing features in Adobe Express, powered by Adobe Firefly. Get started with these easy steps:
Using Generative Fill in Adobe Express
- On the home page of Adobe Express, hover over what you want to create and select Create from scratch.
- Select Upload from device or browse Adobe Stock photos to add an image to your file.
- Select an image on your file to open the Image panel and then select Generative Fill.
- Adjust the Brush size slider to set your desired brush size.
- Use the brush to mark an area or object in the image.
- In the prompt box, describe the changes you want to see and select Generate.
- Choose an image from the generated results.
- Download the image to your device or share it with your online audience.
If you're not happy with the generated results, you can easily undo all the edits you made and revert the image to its original state using the Restore image icon within the Generative fill panel. You can also remove objects in an image in the same workflow when inserting or replacing objects in an image.
Using Remove Background in Adobe Express
- On the Adobe Express home page, under What do you want to make, select Photos.
- Under the Photo Quick Actions menu, select Remove background.
- Browse for a file on your device.
- Open in editor to add new background.
- Select Elements > Backgrounds, to select a new background image.
- Select Download.
You can create content with confidence using Adobe Express, knowing that Generative Fill is powered by Adobe Firefly, the family of creative generative AI models designed to be safe for commercial use.
The best way to learn is to start using Firefly and exploring the generative AI features. To learn from others, get inspiration, and expert tips, visit Discord or the Adobe Firefly Community forum.