Branded Stories Are Here! Meet the New Adobe Express

Here at Adobe Express, we spend a lot of time listening to our users through social media, research, and live events. The number one piece of feedback we’ve heard since Adobe Express launched just over a year ago is that “branding” is paramount to your communication goals.

Adobe Express is about storytelling, helping everyone communicate their ideas visually. And our users love how easy it is to create graphics, web pages, and videos. But we all want to tell our story in a way that is uniquely ours–injecting our own identity, look and feel, and personality into what we create. We’ve heard this sentiment over and over: “I want more control over themes.” “I’d like to add my logo.” “I want to create something that looks and feels more like me and my brand.” Now we’re ready to deliver with a new experience that gives you more creative control over your Adobe Express projects than ever before.

Today we’re unveiling a new Adobe Express, which lets you create and share branded stories in all three formats: Post (for graphics), Page (for web pages), and Video (for video stories). Now everything you do in Adobe Express can reflect your unique style.

Check out how it works:

A year ago we launched with the mission to empower anyone—from students to nonprofits to digital marketers and businesses—to transform their ideas into powerful visual stories. And that’s still our number one priority. The Adobe Express Starter Plan you already know and love will remain free to use. Meanwhile, Adobe Express is included with all Creative Cloud plans, or available for purchase as a new stand-alone plan here on the Adobe Express website or in the Adobe Express iOS apps. So how do you get started?

Just Three Steps to Brand Magic

It really is that easy. We’ve baked in design intelligence, so all you need to do is add your brand ingredients to get started.

1. Upload a logo.

If you don’t have one, Adobe Express will auto-generate a simple one for you.

2. Choose your brand colors.

Adobe Express automatically detects the colors from your logo, but you can customize your look by cycling through the suggested combinations or inputting the hex codes.

3. Pick your fonts.

Typography can be complicated, but Adobe Express makes it easy by categorizing fonts by style. Browse from classic, natural, loud, clean, and modern fonts to find something that you like. We’ve created font pairs in each of these categories to set your content up for success.

Voila! With just those three simple choices, Adobe Express makes your brand come to life by auto-generating a variety of content that showcases your unique ideas and messages. So what do you get?

Brand Magic Delivered

Once you set up your brand, Adobe Express provides:

Branded Templates

20 custom-made (and customizable) branded Adobe Express Post templates in a variety of use-cases, from business cards to social media covers to flyers to digital ads. You also have the ability to “Brandify” any existing Adobe Express Post or Inspiration Wall template with your brand specifications. It’s as simple as one tap.

Branded Themes

Six matching themes in Adobe Express Page and Adobe Express Video. We’ve refreshed Adobe Express themes for the modern digital storyteller. You can customize these themes further to stay on brand, whether you’re communicating with a web page or a video.

Branded Surfaces

A variety of Adobe Express surfaces where you can apply your logo and personalized calls to action. These include Page header and footer, Post and Video stamps, and a Video outro, all generated from your brand ingredients. Your unique calling card follows your content, no matter how far and wide it is shared.

After you set up your brand on the web, your Adobe Express brand manager acts as your central hub to customize each theme, template, and branded surface. From there, create content on the go from iOS.

At Adobe Express we believe that the stories we tell define us. The content you create and share with the world represents what you care about, what moves you, what inspires you, and what your goals are. Adobe Express with additional features offers more self expression options so you can quickly and easily show people who you are–whether you are just starting to craft your online identity, already growing your following on social media, or creating marketing content for a non-profit or small business.

If you’ve been with us over the last year, thank you for helping us write this exciting new chapter in Adobe Express’ story. These new Adobe Express features are a direct reflection of you and the community you help us build every day with your amazing work. For those of you already part of Creative Cloud, we hope Adobe Express’ ease and simplicity brings added value to your subscription.

Just finding us today? Welcome! We can’t wait to see what you create.

Aubrey Cattell
General Manager

Ready to make magic? Set up your brand!