9 Brilliant logo ideas for design inspiration.

Get inspired by some of our favorite logo designs.

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1. Work with wonderful wordmarks using Adobe Express.

A wordmark (or logotype) is a text-only type of logo that is most commonly the brand or company’s name. You can make a wordmark using one font or mixing it up font pairings. Some fonts have gained specific meaning over time.

Tasks

logo

Topics

Beach, sticker AND navy, pink AND shack, font AND surf, handwriting

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(To pull in manually curated templates if needed)

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(Horizontal/Vertical)

Vertical

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(Full, Std, sixcols)

sixcols

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(number of templates to load each pagination. Min. 5)

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All

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Most Viewed

Rare & Original

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Premium

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2. Intertwine text and imagery.

In these examples, we see how imagery becomes a part of the wordmark by replacing a letter with a symbol. Does this approach work well with your logo? If you go this route, try crowdsourcing friends, family, and peers to make sure your customized wordmark is legible to the reader. Keep it simple and find ways to match the symbol with the text as much as possible. In Lemonade Apparel, the text’s modern, simplistic mood matches the minimalist, clean lemon icon, creating a cohesive design.

Tasks

Logo, instagram-square-post

Topics

Lemon, abstract icon AND lemonade, happy AND name, abstract shape AND slice, surfing icon

Collection ID

(To pull in manually curated templates if needed)

Orientation

(Horizontal/Vertical)

Vertical

Width

(Full, Std, sixcols)

sixcols

Limit

(number of templates to load each pagination. Min. 5)

Animated

All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest

Locales

Premium

(true, false, all) true or false will limit to premium only or free only.

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3. Place text over imagery.

Another way to incorporate text with imagery is to layer it. Allow your imagery to serve as a background layer and create text to place on top that stands out against the design. Keep in mind how the background image creates a silhouette for your overall logo, and play with the image’s sizing to change the silhouette’s shape.

Tasks

Facebook-post, logo

Topics

Motorcycle, cosmetics AND header, oil AND bike, serum AND grey, grid

Collection ID

(To pull in manually curated templates if needed)

Orientation

(Horizontal/Vertical)

Vertical

Width

(Full, Std, sixcols)

sixcols

Limit

(number of templates to load each pagination. Min. 5)

Animated

All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest

Locales

Premium

(true, false, all) true or false will limit to premium only or free only.

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4. Layer text on top of text.

An exciting way to create dimension and hierarchy is to overlap layers of text. This effect generally works best when the text in the back is bold and large, and the front text is thinner, smaller, and a contrasting color so it can stand out. Make sure the important information is in the front, so it’s easy to read.

Tasks

logo

Topics

Fashion promotion AND black AND purple

Collection ID

(To pull in manually curated templates if needed)

Orientation

(Horizontal/Vertical)

Vertical

Width

(Full, Std, sixcols)

sixcols

Limit

(number of templates to load each pagination. Min. 5)

Animated

All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest

Locales

Premium

(true, false, all) true or false will limit to premium only or free only.

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5. Explore text effects.

One way to enhance your text is to explore opportunities using Generate Text Effect. You can create a background photo fill for your text, as seen here, or use drop shadows, beveling, or outline strokes to make a statement. Consider the effect that best communicates your branding. Beveling is generally used for athletics or academics, while an image fill, as seen here, is something more playful and modern.

Tasks

Instagram-square-post, facebook-post

Topics

Floral, clothing AND florist, colorful AND shop, fashion AND social-post, pink AND instagram, social post

Collection ID

(To pull in manually curated templates if needed)

Orientation

(Horizontal/Vertical)

Vertical

Width

(Full, Std, sixcols)

sixcols

Limit

(number of templates to load each pagination. Min. 5)

Animated

All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest

Locales

Premium

(true, false, all) true or false will limit to premium only or free only.

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6. Use repetition for emphasis.

Repetition is a design tool that can be used for style or to communicate a certain message. For instance, PBS and the Olympics use repetition in their logos to represent plurality, diversity, and unity. Test out repetition with shapes, text, or color.

Tasks

logo

Topics

Brand AND identity AND name AND repeating

Collection ID

(To pull in manually curated templates if needed)

Orientation

(Horizontal/Vertical)

Vertical

Width

(Full, Std, sixcols)

sixcols

Limit

(number of templates to load each pagination. Min. 5)

Animated

All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest

Locales

Premium

(true, false, all) true or false will limit to premium only or free only.

false

7. Showcase yourself, your brand, or your business.

You might want to emphasize your brand identity in your logo. As seen here, nothing does a better job of selling a donut than actually seeing one. That certainly makes us interested in a tasty glazed treat. Allow any visuals in your logo to really sell your brand or product.

Tasks

Instagram-square-post

Topics

Car, hair AND dash, hair dryer AND donut, salon AND truck, violet

Collection ID

(To pull in manually curated templates if needed)

Orientation

(Horizontal/Vertical)

Vertical

Width

(Full, Std, sixcols)

sixcols

Limit

(number of templates to load each pagination. Min. 5)

Animated

All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest

Locales

Premium

(true, false, all) true or false will limit to premium only or free only.

false

8. Use unique icons or imagery.

Icons are a versatile design tool. You can scale them, crop them, color them, make them into a pattern, mix two to make a whole new design, the list goes on. There are countless icon options out there these days, so choose one that feels unique to you. Avoid symbols used by other similar brands or your competition.

Tasks

logo

Topics

Game, footwear AND icon, shoes AND sign, shop AND symbol

Collection ID

(To pull in manually curated templates if needed)

Orientation

(Horizontal/Vertical)

Vertical

Width

(Full, Std, sixcols)

sixcols

Limit

(number of templates to load each pagination. Min. 5)

Animated

All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest

Locales

Premium

(true, false, all) true or false will limit to premium only or free only.

false

9. Keep it classic with a black & white logo.

If you’re going for a more classic, traditional, or timeless approach, go with a black and white logo. Think of iconic brands such as Chanel or The New York Times – their logos fare perfectly when printed both in black and white or in color because the black remains the same both ways. Black can also communicate something more edgy or subdued or something that should be taken seriously. You can always design a black logo and add color to it for a special variation.

Tasks

logo

Topics

Curved AND car AND limousine AND white

Collection ID

(To pull in manually curated templates if needed)

Orientation

(Horizontal/Vertical)

Vertical

Width

(Full, Std, sixcols)

sixcols

Limit

(number of templates to load each pagination. Min. 5)

Animated

All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest

Locales

Premium

(true, false, all) true or false will limit to premium only or free only.

false

How to design a logo with Adobe Express.

Start with inspiration.

We hook you up with thousands of professionally designed templates, so you’re never starting from a blank canvas. Search by platform, task, aesthetic, mood, or color to have fresh inspiration at your fingertips. Once you find a graphic to start from, just tap or click to open the document in the editor.

Customize your template.

There are lots of ways to personalize your logo templates. Change up the copy and font. Sub out the imagery with your photos. Or browse from thousands of free images right in Adobe Express. Spend as little or as much time as you want to make the graphic your own. With a premium plan, you can even auto-apply your brand colors and fonts so, you’re always #onbrand.

Amp up the flair.

It’s easy to add extra flair and personality to your projects with our exclusive design assets. For example, apply a text animation for short-form graphic videos in one tap. We’ve taken care of all the boring technical stuff so you can focus on your message and style. You can also add collaborators to your project, so you can have more hands-on-deck bringing your design to life.

Resize to make your content go further.

Gone are the days of having to memorize image dimensions for every single platform. Once you've landed on a logo design you like, you can easily modify it for any printed need or social network using the Resize tool. Duplicate the project, hit Resize, and select the social channel you plan to share your design to. Boom. Content for all your channels in a fraction of the time.

Save and share your custom logo.

Once your design is complete, download and share it with others. Adobe Express saves your designs, so you can always revisit your project if you need to update it in the future.

Design with your idea