12 Fantastic flyer ideas for design inspiration.

1. Grab your audience’s attention with color.

These flyer designs are undeniably eye-catching.

2. Choose imagery that makes an impact on your audience.

As the old saying goes, a photo is worth 1,000 words. Images can communicate emotions or sentiments sometimes much more than any words can, so explore what type of imagery can speak up for you on your flyer. Feature a high-quality image that is relevant to your flyer, and then build your design around it with Adobe Express.

3. Use icons and graphics as imagery.

There are many forms of imagery. Photographs are one, as well as illustrations, paintings, graphics, and even icons. Each medium has its own strengths in communicating certain messages, but let’s talk about icons and graphics. These digital imagery options work well for modern designs, minimalist designs, creating patterns and repetition, or as part of an infographic. Maybe you don’t have photos to use as you’re hosting an Orange Picking Festival that hasn’t happened yet. Icons and graphics can be used to provide imagery and communicate the messaging. You can resize and re-color icons to match your flyer’s design.

4. Create an impression with an incentive.

How can you transform your flyer into an enjoyable experience for your audience? Consider discounts, promotions, gifts, or even just quirky, engaging copy. Incorporate your incentive into the design in a way that your readers are sure to see.

5. Experiment with typography for your messaging.

A good way to stand out is to create something original. Choosing unique typefaces is an easy way to switch up an ordinary design into something extraordinary. If you’re mixing up typefaces, you generally want to keep some order, such as consistency in the structure, so the typefaces can display diversity.

6. Make a statement with bold type.

If you have something important to communicate, don’t be afraid to take up the entirety of your flyer design with a copy that is bold and impactful. Share your most important message right from the start and do so in a way that reflects your cause.

7. Experiment with text effects.

As you often see in magazines or emailers, headline copy can be approached with a more artistic style to emphasize the importance. Add text effects to your tool belt and explore all the new ways you can showcase your headline copy. You can find the Generate Text Effect option in your Adobe Express workspace and remix your font to perfection.

8. Create layers with images, text, and graphics.

As you craft your flyer, allow yourself to think outside the box and try something unconventional. Start with the focal point of your flyer – maybe that’s a headline or a featured image.

9. Showcase facts with infographics.

Flyers are a great canvas for infographics as they help you get your message out there to your audience. Keep in mind when building your flyer that you want your infographic to be easy to read and understand when printed out and held in your hands. That being said, you can use design elements like icons, imagery, collaging, or even just color-coded text to break up your information and make it fun to read. Icons are an especially great tool as they can communicate ideas so you can save space on text in your design.

10. Feature collages to organize details or for an artistic effect.

Collages can be a collection of images, or a mix of images, text, and graphics. The example uses collage to create a hierarchy with the information. Collages can be symmetrical or more playful and asymmetrical, as found in our layout options. Choose the layout that fits the aesthetic you’re going for.

11. Incorporate illustrations into your flyer.

Take an image from paper and scan it into your digital workspace to place in your design. You can enhance illustrations to clean up unwanted details or brighten colors, blending them perfectly into your desired product.

12. Share powerful quotes.

Quotes are an excellent way to communicate a sentiment. You can use quotes that are recognizable to create a shared understanding between you and your reader. Or feature a quote someone may not know to provide insight into your brand or business. In design, quotes are generally emphasized more than other text, so find a way to show it off. Make it bold text when next to regular-sized copy. Type it out in a striking font different from the rest of the design. Make it clear that you’re referencing a quote using quotation marks, and don’t forget to attribute the quote’s origin.

How to make a flyer with Adobe Express.

Design with your idea