Adobe x Microsoft
A partnership built for personalization.
Adobe and Microsoft work together to help marketing and technology teams modernize their tech stack so they can deliver personalized digital experiences with better performance.
Unify data and technology for modern marketing.
Enterprise marketers and technologists can accelerate business growth using an intelligent tech stack that unifies data, technology, and business processes.
Cloud-based infrastructure
Adobe solutions on Microsoft infrastructure let marketers leverage AI to optimize efficiency and drive revenue growth using a high-performance, scalable, and secure digital core.
- Performance and agility. Handle large datasets easily for quick and accessible analysis and insights, enabling timely and informed marketing decisions.
- Security. Implement robust security measures to protect data, detect threats, and ensure compliance to build customer trust and loyalty.
- AI-readiness: Accelerate insights and data-driven decisions to stay competitive using advanced AI tools, powered by the performance and scale required.
Data readiness
Data modernization and intelligence helps businesses use unified data and AI insights to enhance marketer and customer experiences, driving higher returns on marketing investments.
- Data centralization. Boost engagement and enhance operational efficiency by unifying data from first-, third-, and zero-parties, with real-time access.
- Data confidence. Elevate marketing effectiveness and build customer trust by protecting data, helping to ensure compliance, and respecting customer consent.
- AI-driven innovation. Give developers access to trusted tools, create new revenue streams, and support strategic decision-making with integrated AI-powered capabilities.
Marketing workflows
Tightly integrated tools empower marketing teams to be more efficient and productive by using enhanced AI capabilities to streamline their day-to-day workflows.
- Efficient campaign management. Accelerate time to market and deliver tailored, consistent messaging across channels by automating content management and using a single system of record.
- Enriched marketer experience. Align business strategy and foster cross-team collaboration to provide marketers with timely access to essential tools and insights, optimizing campaign execution.
Activation and execution
Surface customer insights to create contextual digital experiences that engage and delight your customers at every stage of their journey, driving long-term customer engagement.
- Data-driven campaign planning. Easily create more precise campaigns that drive higher engagement and conversion rates using a 360-degree customer view and real-time performance insights.
- Data-activated customer journeys. Increase conversion rates by delivering timely, relevant messages and intelligently re-engaging customers based on real-time journey insights.
Introducing Adobe Marketing Agent and Microsoft 365 Copilot.
Deliver generative AI-powered capabilities that let marketers increase collaboration, efficiency, and creativity.
KeyBank sets a new standard in personalized banking with Adobe and Microsoft.
KeyBank runs Adobe solutions on Microsoft Azure to deliver personalized experiences faster, leverage data and insights right within the platform, standardize security, and more.
